Verhandeln: Gemeinsam gute Ergebnisse erzielen

In diesem Buch erfahren Sie, wie Sie Ihre Verhandlungskompetenz gezielt ausbauen können. Viele Beispiele, der Selbsttest und praxisnahe Übungen helfen Ihnen zu mehr Verhandlungserfolg.

Kundenorientierte Kommunikation

Wenn Sie den Fokus auf Ihre Kunden legen, sie ernst nehmen und entsprechend mit ihnen kommunizieren, eröffnet sich Ihnen das spannende Betätigungsfeld der kundenorientierten Kommunikation.

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Manchmal möchten wir unseren Mitmenschen ins Gehirn schauen. Wir möchten wissen, was unser Gesprächspartner gerade denkt oder nach welchen Gesichtspunkten sich der Kunde entscheidet.

Working Capital Management

This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.

Yes you can... erfolgreich verkaufen

Dieses Buch soll Ihnen die Sicherheit im Verkauf geben, die Sie benötigen um erfolgreicher zu verkaufen.

High-impact interpersonal skills

This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.

Erfolgreich mit Online-Shops

eCommerce. der elektronische Handel im Internet, wird ein immer wichtigerer Vertriebsweg für große und kleine Unternehmen.

So macht verkaufen Spaß

Kunden benötigen in der heutigen Zeit mehr denn je professionelle Entscheidungshelfer, für komplexe Produkte und anspruchsvolle Dienstleistungen.

Die neuen Geschäftsmodelle im Onlinehandel

Technischer Vertrieb

Um technisch komplexe Produkte, Dienstleistungen oder gar ganze Großprojekte zu verkaufen, ist Fachkenntnis unentbehrlich.

Einführung in das Konsumentenverhalten

Menschen entziehen sich hartnäckig der Erfassung in funktionalen Zusammenhängen, sondern sind individualistisch und „unberechenbar“.

Influencing and Persuasion skills

Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!

Using Social Media for Personal Gain

This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.

Basics der Markt- und Absatzforschung

Kompakte Übersicht der Inhalte zur Markt- und Absatzforschung, also begriffliche Grundlagen, Erhebungsmethoden, Auswertungsverfahren und Prognosearten.

Marktstrategie und Unternehmensbeziehungen

Hier wer­den u.a. fol­gen­de In­hal­te in kom­pri­mier­ter und struk­tu­rier­ter Form ge­klärt: Eck­pfei­ler der Stra­te­gie, Ziel­sys­tem, Is­tana­ly­se, Stra­te­gi­sche Stell­grö­ßen.

Get off your butt! Volume I

This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.

Grundlagen des technischen Vertriebs

Das industrielle Marketing ist quantitativ noch viel bedeutsamer als das zumeist angeführte Konsumgütermarketing.

How To Build A Subscription Business

The book contains many examples and 40 cases of successful subscription businesses from around the World.

Amazon Prime

This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.

Strategic Debtor Management and Terms of Sale

This book critically evaluates the strategic financial and marketing significance of credit terms management.

Auf Messen und Ausstellungen Neukunden gewinnen

In diesem Buch werden Wege aufgezeigt, durch aktives Verhalten und spezielle Vorgehensweise der Standmitarbeiter aus Messen deutlich mehr herauszuholen als bisher.

12 Smart Practices to Improve Marketing and Sales

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors

Distance Leadership im Vertrieb

50 Ways to lead your sales team

Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.

Negotiate at home and abroad

Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.

Conducting Transatlantic Business

This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.

Customer Journey Mapping

Customer Journeys describe how customers will travel from a desire to an outcome. If you want to put the customer at the heart of your business, Customer Journey Mapping is what you want to achieve.

B2B Selling Skills

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

Making PPC Marketing Profitable

The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.

Powerful Strategies for Sales Success

Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.

Managing Customer Experience in the Networked Age

Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount

Sales Planning

Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,

How to sell your value and your price

In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?

Get off your butt! Volume II

This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.

Pharmaceutical Selling

This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.

Negotiating Sales

If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.

Closing the Sale

Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.

Basic Selling Skills

Are people born natural sales people or can the skills of selling be learned?

Customer Care or Nightmare!

Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!

Sales Presentation Techniques

As you climb the corporate ladder you’ll need to perform more presentations.

Customer Care

When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!

The Naked Buyer

Improve your sales by tips and advice from someone who has always been on the other side of the table!

Buyer behaviour

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.

Successful Prospecting in Sales

Having a never ending stream of new prospects and potential clients is the lifeblood of any business.

Summiting Sales

Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.

Sales for Engineering Companies

Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.

The Experts Teach: Customer Care

In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.

Simple Alchemy: Turn Cold Calls into GOLD Calls

This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.

Pre-Call Planning Pharmaceutical Selling

This book is all about Pre-call planning for the pharmaceutical sales call.

Telesales

This book provides its readers with a structured approach to telesales, from preparation to closing the sale.

Handling Objections in Sales

So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.