Too many businesses manage ecommerce ineffectively because they don’t approach it in a consumer centric way. As a result, they don’t see the sales they expected. Despite securing major retail listings, products may get delisted. Relying on third-party marketplaces without understanding consumers hinders success.
In my work with many of the world’s best-known brands, I see the same ecommerce challenges time and again:
This book helps senior leadership teams to consider how ecommerce impacts every part of the business and to develop and implement an effective ecommerce strategy.
About the Author
Lynsey Sweales is a highly experienced international digital & ecommerce strategist, facilitator, consultant keynote speaker & author with experience spanning 20+ years. A former international digital agency owner and cofounder of Cognitive Union a global consultancy and training organization. Lynsey has designed and facilitated international projects for an extensive range of B2B and B2C organisations including L’Oreal, Google, Shiseido, Colgate Palmolive, PwC, Bacardi, NBC Universal at global, regional and local levels.