In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?' Even the most experienced sales person is not always sure if he or she is doing the right thing. In the sales seminars that I teach all over the world, the participants are always surprised to see how much they can still learn. They very often know what to do and even know how to do it, but when it comes to the crunch they just don't do it. In these training programs they learn to really do it - and get rewarded for it.