Master the key principles and stages of the sales cycle and lead your customers through a predictable, consistent, professional buying experience. From prospecting and qualifying through to solution building and closing, understanding the sales cycle will enable you to understand customer behaviour, what motivates their decisions and how to consistently predict where best to focus your resources. This book will shift your thinking from sales as a transaction to building sustainable and mutually rewarding commercial relationships.
About the Author
Peter Freeth is a UK based international consultant, master coach, author and speaker who builds high performing cultures. He has written eighteen books and has worked with some of the world's most recognised businesses, doubling sales conversion rates, reducing graduate development time and achieving up to 700% increase in profitability. Peter is the host of Bookboon’s ‘In Focus’ podcast series.
