Have you ever wondered why some salespeople effortlessly connect with clients while others struggle to build trust, even when they try extra hard? The secret often lies in emotional intelligence (EQ); the ability to recognize, understand, and manage emotions in yourself and others. In sales, logic and facts alone don’t always close deals; emotions play a critical role in decision-making. When salespeople develop strong emotional intelligence, they create deeper connections, communicate more effectively, and build the kind of trust that turns prospects into lifelong clients.
About the Expert
Aaron Jacobs is a seasoned sales, leadership, and customer service trainer with a global client base. As the founder of Scorecard Sales and creator of the Scorecard app, Aaron helps salespeople refine their processes, boost productivity, and achieve outstanding results. His training methods are practical, straightforward, and designed to be accessible to everyone. With a deep passion for both business and teaching, Aaron has spent his career training, coaching, managing, and mentoring professionals across diverse industries.
When he’s not leading webinars or working with clients, Aaron enjoys horticulture and is actively involved in community service.
