Virtual engagement for successful sales depends on the level of preparation, focus, and ability to listen. According to Fred Diamond, Co-founder of The Institute for Excellence in Sales and Host of the Sales Game Changers Podcasts and Webinars, the key is to treat each customer's engagement as a unique opportunity. Understanding where the customer is at and then bringing solutions to their challenges can help close the sale. Hear from Fred about:
- How to look professional and be comfortable in a virtual meeting
- How to do research and engage with the customer for productive conversation
- How to provide value for the customer and use empathy to better connect with the customer
About the Author
Biana Kovic, MS, BA is the Executive Director, NY of the Artistic Dreams International Inc., the Executive Director of the National Association of Women Artists, NLP coach, and the producer/host of the Leadership with Biana Kovic Show. Biana holds MS in Educational Psychology and Methodology from University at Albany, SUNY; BA in Music from the University of Musical Arts in Belgrade, Serbia; and a Master Certificate in NLP (Neuro-Linguistic Programming).
