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Categories About Us

Marketing & Sales

Content Marketing
Customer Service
Marketing
Sales
Being Innovative and Creative
Networking with Purpose
Sales Effectiveness
Understanding Your Buyers
An Introduction to Business Research Methods
AI Fundamentals
Power BI for Everyday Users
Influencing and Persuasion skills
Ten Tips to Win Your Next Pitch
Telephone Sales
Effective Ways to Close Deals & Win More Business
Working with Uncertainty
Strong Sales Presentations
Customer Service Imperatives
Pitch like a Pro
How to Build Your Personal Brand
High-impact interpersonal skills
Master your Sales Technique
Personal Branding
Preparing for Cold Calls
Simple Easy Elevator Pitch
Pitching - Frequently Asked Questions
Procurement & Negotiation
How to Use AI for Peak Sales Performance
Discover the Brand You Already Have
The Foundations of a Personal Branding Strategy
Motivational Mindset
Storytelling in Business
Controlling the Sale
Handling Objections at Each Stage of the Process
Writing Skills and Sales Copywriting
Getting Past Gatekeepers
Fundamentals of Data Visualization
Sell Through Storytelling
How to Structure your Pitch
Mastering the Sales Mindset
After the Sales Call
Mastering the Sales Interaction
What is a Pitch
Handling Objections
Consultative Selling Skills
Effective Negotiation
Fighting The Scary Monsters of Sales Prospecting
Virtual Selling
How to Beat your Pitching Nerves
Digital Marketing Handbook (Vol 1)
Personal Brand Messaging
Empathetic Artificial Intelligence
The 3 Critical Discovery Questions
Understanding Buyers
Success in Selling: A Light-Hearted Guide, Part I
Succeeding in Sales
Branding through Logos
Negotations: For Purchasing Department
Mastering Sales Conversations
Mastering the Art of Face to Face Customer Service
Expert Talk: Commercial Storytelling
Understanding your Customers
Get your audience to read your posts TO THE END
Customer Service Best Practices
How to Conduct Great Virtual Sales Meetings
Presentation Skills: Post-Presentation Tips
A guide to Contemporary Data Driven Marketing
3 Different Management Styles and When To Use Them
Overcome Objections & Close the Sale
Is The Customer Really Always Right?
Personal Branding is a Key Skill
How to Handle Price Negotiation
Marketing Automation & Integration
Managing Your Personal Brand Presence
In Focus: Power of Improvisation in Business
Expert Talk: Marketing Basics
Introduction to E-Commerce
Winning over Difficult Clients
Discover your values, and others who share them
Understanding Social Media
Six Ways for More Mindful Social Media Use
Internal Marketing
Using Net Promoter Scores for Events
100 Low-Cost Ways to Promote your Business
Managing Difficult Customers
Prospecting and Gaining Referrals
From pushy to natural promotion with Heather Sager
How to Name Your Brand
Making Customer Service Count
Decoding Buyer Behavior
Digital Marketing Handbook (Vol 3)
Search Engine Advertising
Strategic Debtor Management and Terms of Sale
Content Marketing: Implementation
Thoughtful Persuasion
How to Talk to Print Journalists
Marketing for the Non-Marketing Manager Part I
Marketing for the Non-Marketing Manager Part II
Software as a Service (SaaS)
Sales Fails and How To Fix Them
Expert Talk: Commercial Awareness
Winning Pitches for Investors
How to Penetrate A Sales Market in 90 Days
Customer service
Must-Have Content for Your Business Website
On-Page SEO that You Can Do Yourself
Build Your Unique Value Story and Stand Out
Powerful Online Communication
Keep Moving: Empathy and Growth Mindset
Performance Improvement Plan
How to sell your value and your price
Questions that will win you the sale
Knowing What to Ask For Effective Networking
How to Write a Marketing Plan
Effortless Email Networking
Expert Talk: Marketing Research and Analysis
Brand Development and Storytelling
Online Marketing
Social Selling
Dealing with Difficult Clients
The 5 Keys to Managing Sales Performance
Expert Talk: How to Implement Agile
Fundamentals of communication, P.R. and leadership
Digital Marketing Handbook (Vol 6)
Digital Marketing Handbook (Vol 4)
Sales Emails That Prospects Will Actually Read
Productivity Hacks to Maximise Your Workday
The Four Faces of Marketing
What’s Growth Hacking?
How to Stand Out
Supercharge your Networking using LinkedIn
Developing an Internet Marketing Strategy
Making a Mark in the Media
Promote Yourself
Market Research
Audiobook: Preparing for Uniqueness
Cool It!
Sales presentations that will win you the business
Customer Service
Marketing for the Non-Marketing Manager Part IV
Writing Non-Fiction Books
Amazon Prime
How to Build a Subscription Movement
How to Sell with a Genuine Human Approach
Complex Negotiations
Transformational Sales Prospecting Strategies
12 Smart Practices to Improve Marketing and Sales
Marketing Essentials for Small Business
Business Digitalization
14 Reasons Why You Did Not Close the Sale
Content Marketing
A guide to Content Marketing
Negotiation Skills
Creating and Maintaining Sales Excellence
Sales Planning
Basic Selling Skills
Winning Over Tough Clients with Ease
Using Fast Thinking in Business
Are You a Sales Manager or a Sales Leader
How to Turn Customers into Fans
Content Marketing for Small Businesses
What Do I Do With All This Data?
How to Build a Loyal Audience
Managerial Marketing in the Real World
Business Blogs
Foundations of International Trade
Artificial Intelligence in Digital Marketing
Using storytelling in sales with Clare Cui
How to successfully start your own podcast! (1/6)
How to successfully start your own podcast! (5/6)
Digital Marketing Handbook (Vol 2)
The Business of Writing Blogs
Handling Customer Objections
Leadership: How to Network
Social Media Success
B2B Digital Marketing
Negotiation Tactics for Optimal Purchasing Deals
B2B Selling Skills
Emotional Intelligence in Sales
Expert Talk: Product Marketing
The Bullwhip Effect in Supply Chain Management
Expert Talk: 3 Questions Every Brand Must Answer
Beautiful Blogs
How to Reach an Agreement
The Science of Sales
Vive la Difference
Influencer Marketing
Expert Talk: Body Language
How to Use Video like a Leader
Don't Say Yes to EVERYONE
How to successfully start your own podcast! (3/6)
Influencer Marketing Strategies
Your Meaningful Work
Using Social Media for Personal Gain
Effective Marketing
PASSTA: It's the New Take on SPIN Selling
Essentials of Marketing Research: Part II
Demystifying Marketing
Building a Professional LinkedIn Profile
Marketing Channels for Your Campaign
Your Brand, Your Treasure
Essentials of Marketing Research: Part I
How to Grow Your Virtual Network
50 Ways to lead your sales team
A to Z of How to Grow Your Small Business Online
Sales Success Blueprint
Essentials of Marketing Research
How to Sell When Times are Tough
Why Consistency Matters in Your Marketing Approach
White paper: Learning Content Strategy
How to successfully start your own podcast! (4/6)
The first 5 minutes of a sales call – what to do
Digital Marketing Handbook (Vol 5)
SMART Marketing Strategy: Align Actions with Goals
Getting Started with Podcasting for Business
Verbal Acuity: Communication Impact on Career
Using LinkedIn as a Business Tool
How to Make Marketing Fun
The Means to the End
Advanced Strategic Pricing
B2B Startup Marketing
Ethical storytelling with Cassandra Le
Social Media for Lead Gen
Keep Moving: Crisis Marketing
Lead Generation - A Primer
Marketing: Psychology Behind Profit
Write Amazing Headlines to Delight Your Audience
Your Marketing Mindset
The Power of Conjoint Analysis
7 Behaviours of Highly Effective Sales Managers
Business Success: Aligning Strategy and Strengths
Expert Talk: Customer Service & Retention
Craft Narratives That Sell
In Focus: Strategic Target Setting
Introduction to the Service Supply Chain
Content Creation: Fast & Easy Is A Slippery Slope
Your Marketing Tactics
Look Before you Leap
Setting and Selling Price
Explaining Marketing to Grank, an Alien
Expert Talk: Effective Job Seeking
Marketing Automation Basic to Advanced Integration
Public Relations in the XXI Century
Your Customer Journey
Handling Objections in Sales
How to speak up to create change with VP Wright
Relationship Marketing in HR
B2B Sales
Obtaining and Retaining Customers - Part I
Ghosting in Work & Business and Long-Term Effects
Neomarketing
How to Build a Lead Generation Engine
Sales for Engineering Companies
Mastering Sales Principles
Cognitive Selling
Going On a Sales Date To Win Over Customers
Removing the Competition
How to Reduce NO SHOWS from Virtual Sales Meetings
Practical PR
A Guide to Using Touchpoints in Marketing
Finding Post-Covid Brand Trends
B2C Ecommerce
Take a Deep Breath…We Got This
Death and Rebirth of Customer Centric Marketing
How to plan and prepare for sales success
Prospecting and Following up
Audiobook: 50 Ways To Lead Your Sales Team
TAKE AIM at B2B Sales Success – Abridged
The Pitch Canvas
The 90 Minute Marketing Plan
E-Commerce and Maximizing Your Online Sales
Pharmaceutical Selling
Effective Use of Metrics in Sales Management
Reinforcing your Sales Case
How to Network Without Overstuffing Your Calendar
Why People Buy
Micro Talk: Getting Back to B2C
How to Set Up an Office at Home
Boost Your Profile In Print
How To Meet Anyone By Hosting a Simple Podcast
Increase Your Brand Visibility
Channel Management
Marketing for the Non-Marketing Manager Part III
Social Media Secrets: Write to Ignite Interest
Why Many Sales Managers Fail
From Guesswork to Gold: Explore Your Target Market
Pitching Successfully to Customers
Strategic Marketing
Commercial Awareness for Managers
Being a Natural Born Seller
Negotiating Sales
Content Marketing: Further development areas
Resilience in Customer Service
Negotiate at home and abroad
The Making of A DIGITAL BLITZ
Boost your Sales Conversion
Mastering the Sales Cycle
Sales Presentation Techniques
Leadership: How to Negotiate
Email Marketing: Increase Visibility & Conversions
Consumer Behaviors Affecting Business' Marketing
Why Payments are Critical to a Marketing Strategy
In Focus: Employer Branding at Albert Heijn
How to Use Social Media for Work Efficiency
Why a Mentor is Vital in Business
In Focus: the Future of Recruitment
Mastering Sales Fears
How to close the sale successfully
Affiliate Marketing
The Experts Teach: Customer Care
Marketing & Sales Alignment
D and I Focus: Agility and Sales Organizations
Email Marketing
Changing your Sales Mindset
Will AI Replace the Sales Rep
Preparing for the Sale
Transforming Your Underperforming Sales Team
Your Business Model
Customer Care or Nightmare!
Stacking the Sales Pipeline
Success in Selling: A Light-Hearted Guide, Part II
First Steps in Selling
Internet Marketing
Customer Care
Digital Marketing Without Cookies
8 Steps to Building Meaningful Connections
In Focus: Lessons from the SAP Sales Academy
How to successfully start your own podcast! (2/6)
Making Sales Performance Great
Managing Negotiation
Closing the Sale
Attaining Success with the New Customer
How to make your profile WORTH staying on
Expert Talk: Customer Retention, #1 Growth Hack
Making PPC Marketing Profitable
The Secrets to Master a Customer-Centric Strategy
10 Selling Habits To Change For Better Results
Building Your Confidence in Sales
Choosing the Right Recruiter
Effective Ways to Communicate With Customers
10 Ways To Boost Your Sales Confidence
Your Marketing Strategy
How to Lead Your Sales Team
Creativity, Brand Narrative & the Power of Story
Be Your Customer’s Decision-Coach
Virtual Sales Presentations
In Focus: Building a Brand with Content Marketing
Digital Marketing: What You’re Told & Sold
Managing Customer Experience in the Networked Age
Matching Your Selling to Your Customers' Buying
Manage Your Pipeline To Manage Success
Authenticity in Business
Consumer Behaviour and PR
Why Creative Expression is Worth Investing in?
Strategy, Marketing Plans and Small Organisations
Obtaining and Retaining Customers - Part II
Content Marketing
Words that Sell
How to Sell Virtually
Your PR Strategy
Thrive After Five & Master Off-Hours Work
Creating and Selling the Customer Experience
Sales by Numbers
Powerful Strategies for Sales Success
Managing Salespeople Made Easier with KPIs
An Introduction to Sales
Expert Talk: E-Commerce Marketing
Naked Prospecting
In Focus: What Does Your Company Brand Stand For?
Working from Home as a Recruitment Consultant
Building a Professional Reputation Using LinkedIn
Your Future Marketing
Unseen
Introduction to Naming a New Brand
Expert Talk: Sell your Business with Storytelling
Grow Your Customers with Cross-Selling Techniques
How to Make Your Content Marketing Work
Successful Prospecting in Sales
Sales Alchemy: Turn Cold Calls into GOLD Calls
Virtual Selling Success
The Sales Cycle for Veterans and Novices
Telephone Selling with Integrity
How to successfully start your own podcast! (6/6)
Market Research – Glass Half-full or Half-empty?
Sales Confidence 101
Expert Talk: Content Marketing and Authenticity
How to Develop Your Sales team
Effective Sales Meetings
Send Better Emails, Make More Money
Successful Selling in a Virtual World
How to Maximise Your Juiciest Content
How To Get Out Of A Sales Slump
Mini-Goals In Sales: Steps To Success
Marketing: Everything You Need to Know
Buyer behaviour
Building a Professional Network Using LinkedIn
Expert Talk: Attract Clients with Authenticity
Selling Demystified
Employee Empowerment is doomed, unless…
Rapport & Influence: Sales Secrets
The 5 Critical Sales Management Focus Areas
Strategic Analysis of Supply Chain Design
5 Techniques For Managing Sales People
Maximize Your Sales Success
A Human Centred Design Approach for Sales
The Naked Buyer
The Subscription Movement
Engage a Growing Network with “Friendly Follow Up”
Controlling The Sale
Internet Marketing Strategies For Your Business
Creating Engaging Virtual Events
Why the “Discovery Phase” is Key to Closing Sales
Berliner Balanced Scorecard: Customer Perspective
E-Commerce and the Future of Business
Pitch to Win Buy-in for Your Projects and Ideas
Your Sales Strategy
Look at Being Different in Your Industry
Virtual Engagement for Successful Sales
Professionally Helping People to Buy from You I
Don’t be a Son of a PITCH
How to Manage Your Remote Sales Team
Rethinking Your Sales Force Org Structure
Guiding Principles of Selling
Working Capital and Strategic Debtor Management
Working Capital and Debtor Management: Exercises
Your MarTech Stack
Network Above Your League with Podcasting
Motivating Salespeople To Their Success
Telesales
Berliner Balanced Scorecard: Employee Perspective
Going to the Sales Gym to Improve Your Performance
Making Sure You Use Negativity Positively to Grow
Virtual Selling: Making it Work for You!
Summiting Sales
How to Build Sales Confidence
Consumer Psychology for the 21st Century
The CARE Factor Fix™
How to Sell Virtually Part 1
Booking Meetings over the Phone
I Am Not Your Sales GURU
Using Emotion in Sales
Expert Talk: Ace the Sale!
Seven Ways to Build Trust into The Sales Process
Pre-Call Planning Pharmaceutical Selling
Expert Talk: Weight Watcher's Rebrand to WW
Re-engaging Prospects Through Email
Gaining an Unfair Advantage
Essentials of Marketing Research: Exercises
Power Up Your Sales Culture In 30 Mins
Facilitating Effective Sales Meetings
How Salespeople Stay Productive Working from Home
Removing Limiting Beliefs to Excel in Sales
Preparation & Mindset
Better Your Sales With This One Tip
Price: The Deadliest Sales Objection
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Professionally Helping People to Buy from You III
Body Language in Sales
Marketing Communications
Web 2.0 and Social Media
Find Great Business Marketing Software Every Time
Being Genuine with Yourself and Customers
Media and Cultural Theory
Managing Difficult Salespeople