Categories About Us

Marketing & Sales

Sales Effectiveness
Being Innovative and Creative
Power BI for Everyday Users
An Introduction to Business Research Methods
Understanding Your Buyers
Mastering the Art of Face to Face Customer Service
High-impact interpersonal skills
Influencing and Persuasion skills
Fundamentals of Data Visualization
Strong Sales Presentations
AI Fundamentals
Networking with Purpose
Don't Say Yes to EVERYONE
Working with Uncertainty
Social Media for Lead Gen
Customer Service Imperatives
How to Stand Out
Emotional Intelligence in Sales
Handling Customer Objections
Personal Brand Messaging
Simple Easy Elevator Pitch
Effective Ways to Close Deals & Win More Business
Understanding Social Media
How to Build Your Personal Brand
Digital Marketing Handbook (Vol 1)
Powerful Online Communication
Thoughtful Persuasion
Promote Yourself
Customer service
Controlling the Sale
Writing Non-Fiction Books
Effective Negotiation
How to Build a Subscription Movement
An Introduction to Sales
Artificial Intelligence in Digital Marketing
How to Build a Lead Generation Engine
Strategic Debtor Management and Terms of Sale
B2B Digital Marketing
Negotations: For Purchasing Department
Fundamentals of communication, P.R. and leadership
The Foundations of a Personal Branding Strategy
Branding through Logos
Understanding your Customers
100 Low-Cost Ways to Promote your Business
Winning over Difficult Clients
Reinforcing your Sales Case
Working from Home as a Recruitment Consultant
Motivational Mindset
Negotiate at home and abroad
Your Meaningful Work
Content Creation: Fast & Easy Is A Slippery Slope
Leadership: How to Network
Managing Difficult Customers
Cool It!
Content Marketing
Creating and Maintaining Sales Excellence
Mastering the Sales Interaction
Using Social Media for Personal Gain
Is The Customer Really Always Right?
Winning Over Tough Clients with Ease
How to Handle Price Negotiation
Commercial Awareness for Managers
White paper: Learning Content Strategy
Search Engine Advertising
Success in Selling: A Light-Hearted Guide, Part I
Email Marketing
Developing an Internet Marketing Strategy
Handling Objections at Each Stage of the Process
The Bullwhip Effect in Supply Chain Management
50 Ways to lead your sales team
Personal Branding is a Key Skill
The Business of Writing Blogs
Social Selling
Amazon Prime
B2B Sales
Channel Management
A guide to Contemporary Data Driven Marketing
How to Turn Customers into Fans
The Making of A DIGITAL BLITZ
Negotiation Skills
Expert Talk: Commercial Storytelling
Personal Branding
Lead Generation - A Primer
Attaining Success with the New Customer
How to sell your value and your price
Digital Marketing Handbook (Vol 3)
Get your audience to read your posts TO THE END
Presentation Skills: Post-Presentation Tips
Mastering Sales Conversations
Mastering Sales Principles
Online Marketing
Digital Marketing Handbook (Vol 2)
Success in Selling: A Light-Hearted Guide, Part II
Making Customer Service Count
Business Blogs
Sales Presentation Techniques
Advanced Strategic Pricing
Obtaining and Retaining Customers - Part II
Your Brand, Your Treasure
3 Different Management Styles and When To Use Them
Content Marketing: Further development areas
Your Customer Journey
How to Set Up an Office at Home
Content Marketing: Implementation
Managing Negotiation
Look Before you Leap
Software as a Service (SaaS)
A guide to Content Marketing
Transformational Sales Prospecting Strategies
Demystifying Marketing
Cognitive Selling
Influencer Marketing Strategies
Making a Mark in the Media
Naked Prospecting
Internet Marketing
Marketing & Sales Alignment
Sales Planning
Boost Your Profile In Print
Audiobook: Preparing for Uniqueness
Six Ways for More Mindful Social Media Use
Are You a Sales Manager or a Sales Leader
Business Digitalization
Obtaining and Retaining Customers - Part I
Making Sales Performance Great
Neomarketing
Words that Sell
The Means to the End
Pharmaceutical Selling
Marketing for the Non-Marketing Manager Part I
Expert Talk: Marketing Basics
Internet Marketing Strategies For Your Business
Introduction to E-Commerce
Customer Service Best Practices
Marketing for the Non-Marketing Manager Part II
Decoding Buyer Behavior
Thrive After Five & Master Off-Hours Work
Mastering Sales Fears
The Secrets to Master a Customer-Centric Strategy
Expert Talk: How to Implement Agile
Ten Tips to Win Your Next Pitch
Managerial Marketing in the Real World
How to successfully start your own podcast! (5/6)
How to Use AI for Peak Sales Performance
Digital Marketing Handbook (Vol 6)
The 5 Keys to Managing Sales Performance
Consultative Selling Skills
Procurement & Negotiation
Supercharge your Networking using LinkedIn
Empathetic Artificial Intelligence
Why Creative Expression is Worth Investing in?
Marketing Essentials for Small Business
Writing Skills and Sales Copywriting
Basic Selling Skills
How to Write a Marketing Plan
Market Research
Digital Marketing Handbook (Vol 5)
Social Media Success
Using storytelling in sales with Clare Cui
Write Amazing Headlines to Delight Your Audience
Sales for Engineering Companies
Digital Marketing Handbook (Vol 4)
Marketing for the Non-Marketing Manager Part IV
Creating and Selling the Customer Experience
Overcome Objections & Close the Sale
Ethical storytelling with Cassandra Le
Introduction to the Service Supply Chain
Performance Improvement Plan
Negotiating Sales
What Do I Do With All This Data?
Strategic Marketing
Using LinkedIn as a Business Tool
Content Marketing for Small Businesses
Telephone Sales
Vive la Difference
Discover the Brand You Already Have
Pitching Successfully to Customers
The Four Faces of Marketing
Foundations of International Trade
How to Sell with a Genuine Human Approach
Marketing Channels for Your Campaign
Building a Professional LinkedIn Profile
Digital Marketing Without Cookies
Marketing Automation & Integration
Using Fast Thinking in Business
Building a Professional Reputation Using LinkedIn
Marketing for the Non-Marketing Manager Part III
12 Smart Practices to Improve Marketing and Sales
Effective Marketing
Sell Through Storytelling
From pushy to natural promotion with Heather Sager
Storytelling in Business
Customer Service
Affiliate Marketing
B2B Selling Skills
Market Research – Glass Half-full or Half-empty?
Beautiful Blogs
Customer Care or Nightmare!
Your Sales Strategy
Pre-Call Planning Pharmaceutical Selling
Public Relations in the XXI Century
Unseen
How to Build a Loyal Audience
Customer Care
Your Marketing Tactics
Effective Ways to Communicate With Customers
Why Many Sales Managers Fail
B2B Startup Marketing
Making PPC Marketing Profitable
The Power of Conjoint Analysis
How to make your profile WORTH staying on
Managing Your Personal Brand Presence
Virtual Selling
The Experts Teach: Customer Care
SMART Marketing Strategy: Align Actions with Goals
How to Make Marketing Fun
A to Z of How to Grow Your Small Business Online
Your Business Model
Expert Talk: Commercial Awareness
Controlling The Sale
Building a Professional Network Using LinkedIn
8 Steps to Building Meaningful Connections
Discover your values, and others who share them
On-Page SEO that You Can Do Yourself
A Guide to Using Touchpoints in Marketing
How to Sell When Times are Tough
Mastering the Sales Cycle
Essentials of Marketing Research: Part I
Marketing: Psychology Behind Profit
Essentials of Marketing Research: Part II
14 Reasons Why You Did Not Close the Sale
Transforming Your Underperforming Sales Team
Powerful Strategies for Sales Success
TAKE AIM at B2B Sales Success – Abridged
Closing the Sale
In Focus: Power of Improvisation in Business
How to Lead Your Sales Team
Preparing for Cold Calls
Your PR Strategy
Your Marketing Strategy
How to Sell Virtually
Managing Customer Experience in the Networked Age
Dealing with Difficult Clients
Explaining Marketing to Grank, an Alien
Be Your Customer’s Decision-Coach
The Sales Cycle for Veterans and Novices
Handling Objections in Sales
Your Marketing Mindset
A Human Centred Design Approach for Sales
Sales by Numbers
First Steps in Selling
Winning Pitches for Investors
Successful Selling in a Virtual World
Successful Prospecting in Sales
Setting and Selling Price
Telephone Selling with Integrity
Practical PR
Virtual Selling Success
Using Net Promoter Scores for Events
How to Make Your Content Marketing Work
Take a Deep Breath…We Got This
B2C Ecommerce
Build Your Unique Value Story and Stand Out
Sales Success Blueprint
Death and Rebirth of Customer Centric Marketing
Selling Demystified
Must-Have Content for Your Business Website
The Naked Buyer
Sales Alchemy: Turn Cold Calls into GOLD Calls
Buyer behaviour
Master your Sales Technique
The Subscription Movement
Expert Talk: Customer Service & Retention
Prospecting and Gaining Referrals
Don’t be a Son of a PITCH
Mini-Goals In Sales: Steps To Success
Guiding Principles of Selling
Your MarTech Stack
Telesales
Summiting Sales
Essentials of Marketing Research: Exercises
I Am Not Your Sales GURU
The CARE Factor Fix™
Keep Moving: Empathy and Growth Mindset
Sales Emails That Prospects Will Actually Read
Succeeding in Sales
What’s Growth Hacking?
Being a Natural Born Seller
How To Meet Anyone By Hosting a Simple Podcast
After the Sales Call
How to speak up to create change with VP Wright
Understanding Buyers
Business Success: Aligning Strategy and Strengths
The Science of Sales
How to Name Your Brand
Mastering the Sales Mindset
7 Behaviours of Highly Effective Sales Managers
In Focus: the Future of Recruitment
Fighting The Scary Monsters of Sales Prospecting
Expert Talk: Marketing Research and Analysis
Effortless Email Networking
Productivity Hacks to Maximise Your Workday
Handling Objections
Going On a Sales Date To Win Over Customers
How to successfully start your own podcast! (1/6)
Effective Use of Metrics in Sales Management
Consumer Behaviors Affecting Business' Marketing
Preparing for the Sale
Pitching - Frequently Asked Questions
Pitch like a Pro
Sales presentations that will win you the business
Media and Cultural Theory
Why Consistency Matters in Your Marketing Approach
Preparation & Mindset
Getting Past Gatekeepers
The 3 Critical Discovery Questions
Boost your Sales Conversion
Why People Buy
How to Beat your Pitching Nerves
Expert Talk: Customer Retention, #1 Growth Hack
Making Sure You Use Negativity Positively to Grow
Expert Talk: 3 Questions Every Brand Must Answer
Resilience in Customer Service
Complex Negotiations
Essentials of Marketing Research
Virtual Sales Presentations
Internal Marketing
How to successfully start your own podcast! (2/6)
Relationship Marketing in HR
How to Penetrate A Sales Market in 90 Days
Expert Talk: Product Marketing
How to Grow Your Virtual Network
How to Use Social Media for Work Efficiency
Manage Your Pipeline To Manage Success
Knowing What to Ask For Effective Networking
Building Your Confidence in Sales
Stacking the Sales Pipeline
Brand Development and Storytelling
How to Structure your Pitch
Expert Talk: Body Language
Maximize Your Sales Success
Negotiation Tactics for Optimal Purchasing Deals
How to close the sale successfully
Sales Fails and How To Fix Them
Authenticity in Business
Choosing the Right Recruiter
How to Talk to Print Journalists
Will AI Replace the Sales Rep
Creating Engaging Virtual Events
How to successfully start your own podcast! (3/6)
Why Payments are Critical to a Marketing Strategy
Email Marketing: Increase Visibility & Conversions
Keep Moving: Crisis Marketing
Prospecting and Following up
In Focus: Lessons from the SAP Sales Academy
Influencer Marketing
How to successfully start your own podcast! (4/6)
Changing your Sales Mindset
Verbal Acuity: Communication Impact on Career
Leadership: How to Negotiate
Matching Your Selling to Your Customers' Buying
Content Marketing
5 Techniques For Managing Sales People
In Focus: Building a Brand with Content Marketing
Expert Talk: Attract Clients with Authenticity
Why the “Discovery Phase” is Key to Closing Sales
10 Ways To Boost Your Sales Confidence
How to successfully start your own podcast! (6/6)
Getting Started with Podcasting for Business
Removing the Competition
Rapport & Influence: Sales Secrets
Questions that will win you the sale
How to Conduct Great Virtual Sales Meetings
10 Selling Habits To Change For Better Results
Digital Marketing: What You’re Told & Sold
Social Media Secrets: Write to Ignite Interest
PASSTA: It's the New Take on SPIN Selling
In Focus: Employer Branding at Albert Heijn
Expert Talk: E-Commerce Marketing
Expert Talk: Effective Job Seeking
Grow Your Customers with Cross-Selling Techniques
Craft Narratives That Sell
Gaining an Unfair Advantage
How to Use Video like a Leader
Marketing Automation Basic to Advanced Integration
Managing Salespeople Made Easier with KPIs
What is a Pitch
Engage a Growing Network with “Friendly Follow Up”
The first 5 minutes of a sales call – what to do
Creativity, Brand Narrative & the Power of Story
Professionally Helping People to Buy from You I
In Focus: Strategic Target Setting
Sales Confidence 101
How to Reach an Agreement
Audiobook: 50 Ways To Lead Your Sales Team
How To Get Out Of A Sales Slump
Send Better Emails, Make More Money
Pitch to Win Buy-in for Your Projects and Ideas
The 90 Minute Marketing Plan
How to Reduce NO SHOWS from Virtual Sales Meetings
Introduction to Naming a New Brand
Marketing: Everything You Need to Know
In Focus: What Does Your Company Brand Stand For?
How to plan and prepare for sales success
Finding Post-Covid Brand Trends
Effective Sales Meetings
From Guesswork to Gold: Explore Your Target Market
Going to the Sales Gym to Improve Your Performance
Why a Mentor is Vital in Business
Expert Talk: Sell your Business with Storytelling
Virtual Engagement for Successful Sales
How to Maximise Your Juiciest Content
Virtual Selling: Making it Work for You!
The Pitch Canvas
Expert Talk: Content Marketing and Authenticity
Your Future Marketing
Ghosting in Work & Business and Long-Term Effects
Employee Empowerment is doomed, unless…
How to Build Sales Confidence
How to Develop Your Sales team
Look at Being Different in Your Industry
E-Commerce and the Future of Business
Facilitating Effective Sales Meetings
Rethinking Your Sales Force Org Structure
Network Above Your League with Podcasting
Find Great Business Marketing Software Every Time
Expert Talk: Ace the Sale!
Increase Your Brand Visibility
How to Network Without Overstuffing Your Calendar
Working Capital and Strategic Debtor Management
E-Commerce and Maximizing Your Online Sales
How to Sell Virtually Part 1
Booking Meetings over the Phone
The 5 Critical Sales Management Focus Areas
D and I Focus: Agility and Sales Organizations
Seven Ways to Build Trust into The Sales Process
Motivating Salespeople To Their Success
How to Manage Your Remote Sales Team
Power Up Your Sales Culture In 30 Mins
Marketing Communications
Using Emotion in Sales
Price: The Deadliest Sales Objection
Re-engaging Prospects Through Email
Micro Talk: Getting Back to B2C
How Salespeople Stay Productive Working from Home
Expert Talk: Weight Watcher's Rebrand to WW
Better Your Sales With This One Tip
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Consumer Behaviour and PR
Body Language in Sales
Managing Difficult Salespeople
Strategy, Marketing Plans and Small Organisations
Professionally Helping People to Buy from You III
Removing Limiting Beliefs to Excel in Sales
Being Genuine with Yourself and Customers
Strategic Analysis of Supply Chain Design
Berliner Balanced Scorecard: Customer Perspective
Consumer Psychology for the 21st Century
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Employee Perspective
Web 2.0 and Social Media