Categories Pricing Corporate
Audio Learning

Micro Talk: Getting Back to B2C

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14m 37s
Language:  English
This Micro Talk identifies the impact of the shift from B2C to B2B in large companies and the need to reverse this trend through the use of big data so as to put the customer needs first again.
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Description

This Micro Talk identifies the weaknesses for customers of the shift to B2B in order that large companies can handle a more complex environment. It uses the airline industry as an example, but recognises the impact across product and service industries.

The talk then makes the case for how big data can be used in order to refocus businesses onto the customer, whilst still protecting their profit margins through a better customer experience.

About the Author
Roger

Roger Cowdrey MIC

The author is an international business consultant, writer and motivational speaker specialising in entrepreneurship and SME development. Following careers in teaching and IT he has spent over twenty-five years working with businesses and with business support organisations in various European and Middle Eastern countries. His books appear in over 30 countries in the world and are used in universities in all continents. His passion for encouraging young people has made him a sought after speaker at conferences and universities in many countries and he still works on entrepreneurial projects in various locations.