In Focus: What Does Your Company Brand Stand For?

An Interview with Brook Calverley of People-Made

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19m 09s
Language:
 en
Brook Calverley of People-Made discusses the gap between what brands promise and what they deliver. In today’s world, customers are increasingly concerned with what brands stand for.
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About the author
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Brook Calverley is the founder of People-Made, a different kind of brand consultancy that focuses on what brands do, not what they say. The current world situation has raised a number of questions regarding the role of brands in our society. Brook’s personal journey has focused on that. How do organisations engage with their audience? What can brands to do be forces for good in the world? And how can we adapt to these new ways of working?