Sales success is dependent on many things being done right and this goes way beyond the techniques for running an effective sales meeting. This book reviews a host of areas from planning to ongoing customer management all of which can enhance sales results. It can allow you to fine-tune your approach to achieve immediate positive effect. Together such powerful and proven techniques can enhance your sales effectiveness.
About the Author
Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style. One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply. In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novel, Long Overdue, was published recently.
