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TAKE AIM at B2B Sales Success – Abridged

7 Simple Steps to Creating B2B Customers for Life

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Language:  English
T.A.K.E. A.I.M. is a whole new methodology, framework and proactive strategy for business-to-business sales success.
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Description
Content

Without a proactive selling strategy in today’s marketplace, it’s only a matter of time before you’re losing customers and prospects to somebody who does.
If you want to guarantee your B2B sales success, you have to know how to T.A.K.E. A.I.M. at it.
T.A.K.E. A.I.M. is a whole new methodology, framework and proactive strategy for business-to-business sales success.
If all of your collective knowledge, experience, acumen, ability, skills, techniques, tactics - and training - are the “Tools” you use every day to ply your craft, then T.A.K.E. A.I.M. is the Toolbox that holds it all and organizes it for success.

About the Author

A lifetime in business and over 30 years in professional business-to-business sales and entrepreneurship makes for a wealth of knowledge and practical know-how to share.
Working with companies, entrepreneurs and individual sales professionals, Rob Campbell uses his proven sales model, T.A.K.E. A.I.M. at Business-to-Business Sales Success, to help salespeople and organizations ensure long-lasting success by building a strong, loyal and growing customer base.
A father of two and grandad of four, Rob lives in Ottawa, Ontario, Canada and is an active community volunteer and advocate for the voice of local business.

  • Introduction
  1. The Top 20 B2B Sales Essentials
  2. Target
  3. Approach
  4. K’nect
  5. Expand
  6. Acquire
  7. Integrate
  8. Maintain

About the Authors

Walter Jaburek

Janine du Plessis

Christian

Christian Julmi

Erik

Erik Bruun

Kari

Kari Lise Barstad

David

David Shindler

Yuri Yevdokimov

Matthias

Matthias Kohl

Christopher

Christopher J. Skousen

Hubert Jaoui