Market Research
A Secure Foundation to Marketing Action
4.8
(16 reviews)
Read reviews
ISBN: 978-87-403-1606-3
1 edition
Pages : 48
- Price: 75.50 kr
- Price: €8.99
- Price: £8.99
- Price: ₹150
- Price: $8.99
- Price: 75.50 kr
- Price: 75.50 kr
Download for FREE in 4 easy steps...
Unlock your organization's learning potential
Corporate eLibrary
Discover our employee learning solutions
This is a Premium eBook
Bookboon Premium - Gain access to over 800 eBooks - without ads
You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below
- Start a 30-day free trial. After trial: 39.99 kr p/m
- Start a 30-day free trial. After trial: €5.99 p/m
- Start a 30-day free trial. After trial: £4.99 p/m
- Start a 30-day free trial. After trial: ₹299 p/m
- Start a 30-day free trial. After trial: $3.99 p/m
- Start a 30-day free trial. After trial: 39.99 kr p/m
- Start a 30-day free trial. After trial: 39.99 kr p/m
Unlock your organization's learning potential
Corporate eLibrary
Discover our employee learning solutions
Users who viewed this item also viewed
-
Effective Marketing
-
Obtaining and Retaining Customers - Part II Customer Retention
-
Essentials of Marketing Research: Part I
-
Das will ich wissen – IE 11
-
Essentials of Marketing Research: Part II
-
Customer Care or Nightmare! Save your customer relationship, before it’s too late!
-
Introduction to International Business People, Places, and Ideas
-
Essentials of Marketing Research
About the book
Reviews
richmond Butler ★★★★★
good
kkzphyo.1991@gmail.com ★★★★★
This book reads very nicely.
Regan ★★★★★
Excellent, very informative. Thanks Patrick Forsyth
Ramil ★★★★★
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
Description
This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:
2. The role, purpose and usefulness of research
3. The structure of a good research project
4. An indication of the techniques and technicalities involved.
Content
- Introduction: Reducing Business Risk
- What Exactly Is Market Research?
- How Market Research Works
- A Research Project: A Structured Approach
- Summary: Ten Steps To Making Market Research Work
- Glossary