Market Research
A Secure Foundation to Marketing Action
4.8
(17 reviews)
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ISBN: 978-87-403-1606-3
1 edition
Pages : 48
- Price: 75.50 kr
- Price: €8.99
- Price: £8.99
- Price: ₹150
- Price: $8.99
- Price: 75.50 kr
- Price: 75.50 kr
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About the book
Reviews
richmond Butler ★★★★★
good
kkzphyo.1991@gmail.com ★★★★★
This book reads very nicely.
Regan ★★★★★
Excellent, very informative. Thanks Patrick Forsyth
Ramil ★★★★★
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
Description
This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:
2. The role, purpose and usefulness of research
3. The structure of a good research project
4. An indication of the techniques and technicalities involved.
Content
- Introduction: Reducing Business Risk
- What Exactly Is Market Research?
- How Market Research Works
- A Research Project: A Structured Approach
- Summary: Ten Steps To Making Market Research Work
- Glossary