Log in Try for free

Follow us

English

Home Market Research

Market Research

A Secure Foundation to Marketing Action

by Patrick Forsyth
Ratings :
( 19 )
Write a review
48 pages
Language:
 English
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
This is a Business eBook
Free 30-day trial
Business subscription free for the first 30 days, then $5.99/mo
 
Buy the eBook :
Access this book on our eReader, no adverts inside the book
Latest eBooks
About the author

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

More about Patrick Forsyth
Description
Content
Reviews

This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:

1. The various kinds of research involved in marketing’s “finding out” process
2. The role, purpose and usefulness of research
3. The structure of a good research project
4. An indication of the techniques and technicalities involved.

  1. Introduction: Reducing Business Risk 
  2. What Exactly Is Market Research? 
  3. How Market Research Works 
  4. A Research Project: A Structured Approach 
  5. Summary: Ten Steps To Making Market Research Work 
  6. Glossary 

richmond Butler
good
August 29, 2018 at 12:32 PM
kkzphyo.1991@gmail.com
This book reads very nicely.
January 6, 2018 at 10:55 AM
Regan
Excellent, very informative. Thanks Patrick Forsyth
May 6, 2017 at 5:00 AM
Ramil
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
April 13, 2017 at 12:49 PM
More reviews
Write a review