Market Research

A Secure Foundation to Marketing Action

Ratings:
( 19 )
48 pages
Language:
 English
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
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About the author

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

Description
Content
Reviews

This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:

1. The various kinds of research involved in marketing’s “finding out” process
2. The role, purpose and usefulness of research
3. The structure of a good research project
4. An indication of the techniques and technicalities involved.

  1. Introduction: Reducing Business Risk 
  2. What Exactly Is Market Research? 
  3. How Market Research Works 
  4. A Research Project: A Structured Approach 
  5. Summary: Ten Steps To Making Market Research Work 
  6. Glossary 

good
August 29, 2018 at 12:32 PM
This book reads very nicely.
January 6, 2018 at 10:55 AM
Excellent, very informative. Thanks Patrick Forsyth
May 6, 2017 at 5:00 AM
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
April 13, 2017 at 12:49 PM
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