Expert Talk: Customer Retention, #1 Growth Hack

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34mins 20s
Language:
 English
We discuss attracting NEW customers vs. wooing current customers — and why retaining existing customers is better. You’ll learn why customer service can drive people away or keep them coming back.
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About the author

Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize t...

Description
Content

We discuss attracting NEW customers vs. wooing current customers — and why retaining existing customers is better. You’ll learn why customer service either drives people away or keeps them coming back for more. Jen shares how a particularly lousy experience lead her to be an early adopter of new technology. Learn about customer retention programs, and how it's not the complexity of the program but its consistency. We also talk about ways you can customize your retention program by learning more about your customers through analytics.