Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

Software as a Service (SaaS)

Focus on sales and marketing

Software as a Service (SaaS)
Not enough reviews yet
ISBN: 978-87-403-2256-9
1 edition
Pages : 60
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
Can we interest you in some FREE eBooks and relevant Bookboon updates?
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
eLib
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
eLib
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Content
  2. Description

Content

  1. About the author
  2. A quick introduction to what is ‘SaaS’
    1. Brief history of SaaS
    2. It is the architecture that makes SaaS ‘different’
    3. SaaS limitations 
    4. What’s the difference between SaaS and cloud computing? 
  3. Pricing models for SaaS solutions 
    1. Freemium model   
    2. Consumption model 
    3. Tiered model 
    4. What is a SaaS agreement? 
  4. Marketing SaaS solutions
    1. Marketing strategies
    2. Additional marketing techniques and tips to help generate more leads and revenues 
    3. The marketing to sales metrics
  5. Sales models for SaaS organisations   
    1. What is the difference between a sales process and sales methodology 
    2. Popular sales methodologies 
    3. Why sales methodologies can fail 
    4. From sales 1.0 to sales 3.0 
    5. The art of selling to humans – using NLP and mBIT

Description

This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes and methodologies.

However, the emphasis of this e-book is on Sales and Marketing. As a result, it covers many sector related metrics, techniques and methodologies, a lot of which have evolved over time from either traditional software methodologies e.g. perpetual software as well as newer ideas, resulting from recent technical innovations and the convergence of modern technologies.

About the author

Peter Caryotis is currently VP EMEA for Vlocity, a global SaaS company. He holds a B.Sc. in Electrical and Electronic Engineering and a M.Sc. in Electromagnetic Engineering and very early in his career got involved in software development, initially for military and later for commercial purposes, before eventually moving to sales and later, in sales and/or general management roles.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.