Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.
Marketing automation is the latest and greatest tool for businesses. It has the potential to save you time, increase your sales, free up your marketing team - but it can also be overwhelming. In this episode, we'll go over some common mistakes people make when they are first setting up their marketing automation system. Learn why automation opens the door to personalization, why native integrations are so important, and how it helps you be more human in your business.
She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.
As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.