Categories Pricing Corporate
Audio Learning

Marketing Automation Basic to Advanced Integration

Learn What Marketing Automation is and How to Use It Well

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22m 32s
Language:  English
Marketing automation is the latest and greatest tool for businesses. It has the potential to save you time, increase your sales, and free up your marketing team. Learn what you need to get started.
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Description

Marketing automation is the latest and greatest tool for businesses. It has the potential to save you time, increase your sales, free up your marketing team - but it can also be overwhelming. In this episode, we'll go over some common mistakes people make when they are first setting up their marketing automation system. Learn why automation opens the door to personalization, why native integrations are so important, and how it helps you be more human in your business.

About the Author

She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.