Services are characterized by management and supply of information. Information has replaced inventory. Services are being outsourced as organisations prefer focusing on their core activities. Combination of automation and outsourcing has led to the development of virtual service organisations and networks. Service supply chain refers to series of activities conducted to meet the needs of the market. It represents the supply and demand relationship chain among service providers, service intermediaries and customers. Growth in services sector has increased the interest in service supply chains.
Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.