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Digital Marketing Handbook (Vol 1)

Introduction to Digital Marketing

47
Language :  English
Digital Marketing Handbook - Vol 1 covers introduction to digital marketing, website/ app Development basics, hands-on coverage of Google Analytics basics and more.
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Description
Content
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Digital Marketing Handbook is a six-volume book series to help its readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.Digital Marketing Handbook - Vol 1 covers introduction to digital marketing, website/ app Development basics, hands-on coverage of Google Analytics basics and introduction to many interesting topics like email marketing, marketing automation, Influencer Marketing and more.Each volume covers topics in an easy-to-understand way along with many screenshots to help you practice the learnings manually and not just theoretically. It is an extremely practical guide.

About the Author

Adit Chouhan is a passionate Digital Marketer, an Author, a Digital Marketing Trainer and a Public Speaker. He is the Head – Digital at The Clicks Technologies (TCT) - a boutique digital marketing agency helping businesses from across the globe.

He is also the Founder of World Digital Conclave, an initiative to bring together the global community of digital marketers and technology professionals to learn from each other and grow together.

Adit has published two books earlier - one on traditional marketing tricks of the trade and another on crypto currency trading 101s, both available on Amazon. He is regularly featured in media and speaks at various events and institutes on digital marketing. He can be reached at adit@aditchouhan.com

  • An Introduction
  1. What is Digital Marketing
  2. The Need to Learn Digital Marketing
  3. Basics of Website or App Development
  4. Installing & Using Google Analytics
  5. Other Important Topics
    1. Email Marketing
    2. Marketing Automation
    3. Influencer Marketing
    4. Content Marketing
    5. Growth Hacking
    6. Conversion Funnels
  • Bibliography (For all Volumes)
  • 25 Tools you should know (Google them):
  • Bonus Infographic

Understand what digital marketing is and why it is important Learn how to set up a website or app from start to finish Use Google Analytics to track website performance and visitor behavior Gain insight into digital marketing strategies like growth hacking and marketing automation

About the Author
Adit

Adit Chouhan