In Focus: Building a Brand with Content Marketing

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26m 16s
Language:
 English
Joe Pulizzi is an expert in the field of content marketing. Listen as he gives his advice on how to build trust with an audience and his essential tips for anyone looking to establish a brand.
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About the author
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Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple start-ups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. Magazine.

Here he explains some of the common mistakes that people make when they try to develop a content marketing strategy.