Using Fast Thinking in Business

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26 pages
Language:
 English
This e-book provides psychological insights and real-life case studies which utilises fast thinking, demonstrating how a business can implement a powerful market research or branding design.
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About the author

Dorothy’s empathic approach and enthusiasm about her work has provided her with opportunities to be invited to Europe, the USA and UAE providing specialist accreditations and training. She is also a guest speaker talking to Medical and MBA students on Emotionally Intelligence – What you nee...

Description
Content

The psychological theories and insights together with real-life case studies contained within this e-book, will equip businesses with the necessary armour in order to build a powerful market research or branding design intervention utilising ‘fast thinking’ the 3rd arm of data collection methods, namely, implicit research, and to merge this within current and future market research interventions in order to fully establish what people really think about a business’s brand, product or service.

About the Author

Dorothy’s empathic approach and enthusiasm about her work has provided her with opportunities to be invited to Europe, the USA and UAE providing specialist accreditations and training. She is also a guest speaker talking to Medical and MBA students on Emotionally Intelligence – What you need besides qualifications in the workplace.

Dorothy graduated with a BSc in Psychology at Goldsmith’s University, London, in 1992, and from there she undertook an MSc in Organisational Psychology which provided her with a solid foundation of both theory and practice of how best to help organisations and the people that work there to function in a healthy and productive manner.

In 2007, Dorothy’s work in helping others was recognised by winning the UK National Training Award. She has authored several books on various topics from Psychometric Testing, Coaching, Cognitive Behavioural Coaching for Anger Management, Psychopathic Leadership – The Good, Bad and Downright Ugly and Star Performers – How Emotional Intelligence Can Enhance your Career.

As well as offering psychological insights to companies, Dorothy coaches’ leaders to find their ‘true north’ and provides emotional intelligence profiling for private individuals.  

Dorothy is based in the UK.  


  • Preface
  1. Introduction
    1. Introduction
    2. Overview of this e-book
  2. Human Decision Making
    1. Human Decision Making
    2. The Hare
    3. The Tortoise
    4. Kahneman’s Dual Processing Theory
  3. Conscious & Non-Conscious
    1. Conscious & Non-Conscious
    2. System Split Percentages
  4. Decision Making & Cognitive Biases
    1. What are Cognitive Biases?
    2. The Anchoring Effect & Decision Making
  5. Responses Biases
    1. Responses Biases
    2. Missing a trick
  6. Implicit Research Methods
    1. Implicit Research Methods
    2. Implicit reaction times
    3. Capturing Fast Thinking’s Emotional Content
    4. Words and Images
  7. Case Studies
    1. Building materials supplier
    2. Food manufacturer
    3. Employee perceptions
    4. Print advertising campaign
    5. Pharmaceutical company
  8. Have a go!
  9. Conclusion
  10. Further Reading