Marketing Strategist, Consultant, Educator and Author.
Andrew is a higher education teaching specialist with over 25 years international experience in universities and executive education to audiences from 5 to 500.
He is currently a Teaching focussed Marketing Lecture...
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business.
This free eBook can be read in combination with and in some cases instead of the following textbooks: