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Don’t be a Son of a Pitch

How to Increase Sales without a Sales Pitch

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Language:  English
Have you spent hours perfecting your sales pitch and still fall short of increased sales? Buyers are more informed about what they need to solve their problem and don’t need a sales pitch.
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Description
Content

Have you spent hours perfecting your sales pitch and still fall short of increased sales? Buyers are more informed about what they need to solve their problem and don’t need a sales pitch.

One example can be found on the largest professional social networking platform, LinkedIn. There is a growing number of LinkedIn members using a batch and blast approach to message other LinkedIn members with two to three paragraphs pitching their solution.

I’ll let you in on a little secret: The sales pitch is dead; don’t be a son of a pitch.

In this book, I’ll introduce you to a new way of presenting your solution to buyers through the power of story over the old-fashioned, canned, and annoying sales pitch.

About the Author

Over the past 30 years, Troy Ritchie has worked in sales and implemented sales procedures and teams for multiple start-ups and Fortune 100 companies. His Pitch Free Closing sales methodology focuses on selling through storytelling and presenting the value from the perspective of the client and the problem it solves.

Troy is the Founder and Chief Storyteller for an audience engagement agency, the Boom Intelligence Group. He introduced his unique writing style in his first book, You Got It; Now Go Get It! Realizing Once And For All Just How High You Can Fly. You can hear Troy Monday through Friday on his podcast called, The Daily Wake Up Micro-Podcast.

  • Acknowledgements
  • Introduction
  1. My Sales Journey
    1. It’s Their Money, You Know
  2. Pitching vs. Selling
    1. We Want a Pitcher not a Belly Itcher
    2. Selling is Serving
    3. The Perfect Pitch?
  3. Know Your Audience
    1. Fans & Haters
    2. The Middle Six
  4. The Problem Is . . .
    1. What Do You Do?
  5. The Buyer’s Journey
    1. Luke Skywalker’s Journey
  6. The Unaware Stage
    1. How to Talk to Buyers in the Unaware Stage
    2. The Emotional Trigger
  7. The Aware Stage
    1. Want verses Need
    2. How to Talk to Buyers in the Aware Stage
    3. What Would Happen?
  8. The Pain Stage
    1. The Range of Pain
    2. How to Talk to Buyers in the Pain Stage
  9. The Review Stage
    1. Two Types of Review
    2. How to Talk to Buyers in the Review Stage
  10. The Act Stage
    1. Cultural Influence
    2. How to Talk to Buyers in the Act Stage
  • Conclusion

About the Author

Troy Ritchie

Over the past 30 years, Troy Ritchie has worked in sales and implemented sales procedures and teams for multiple start-ups and Fortune 100 companies. His Pitch Free Closing sales methodology focuses on selling through storytelling and presenting the value from the perspective of the client and the problem it solves.

Troy is the Founder and Chief Storyteller for an audience engagement agency, the Boom Intelligence Group. He introduced his unique writing style in his first book, You Got It; Now Go Get It! Realizing Once And For All Just How High You Can Fly. You can hear Troy Monday through Friday on his podcast called, The Daily Wake Up Micro-Podcast.