B2B Selling Skills

Outsmarting Your Competitors

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( 0 )
42 pages
Language:
 English
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
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About the author

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

Description
Content
Reviews

  1. Introduction: A Key Personal Skill 
  2. Selling In Context
  3. Face To Face: The Shape Of A Sales Meeting 
  4. Follow Up 
  5. Summary 

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling. The content reviews how to:

1. Prepare for success
2. Handle a structured interview to best effect: opening strongly, making a persuasive case, handling objections and leading on to a successful close
3. Hold and develop business for the future.

The book helped me in realizing my shortcomings and the skills I was lacking to outsmart my competitors.
May 10, 2017 at 4:01 AM
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