This is the first of a series of four books on marketing. As everyday consumers of goods and services we are surrounded by marketing. When we do our weekly shop at the supermarket, we are greatly influenced by such things as advertising, pricing, buying inducements, display and attractive packaging. Most of us do not fully understand these but we are persuaded by them when we make a purchase. Likewise, all non-marketing managers need to know about the function of marketing and how it impacts on the success of the business. This book fills that gap.
Samuel A Malone is a self-employed training consultant, lecturer and author. He is the author of 21 books published in Ireland, the UK and abroad on learning, personal development, study skills and business management. Some of his books have gone into foreign translations and second editions. He has an M.Ed. with distinction (in training and development) from the University of Sheffield and is a qualified Chartered Management Accountant (ACMA), Chartered Global Management Accountant (CGMA) and a Chartered Secretary (ACIS). He is a fellow of the Irish Institute of Training and Development (FIITD).