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How to Turn Customers into Fans

Learn how to Map, Expand & Nurture Strategic Relations

Language:  English
If you really want to take your company to the next level, you need to convert a customer into a fan. Fans are the absolute key to scaling a business.
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It’s not enough to convince customers to return to your site or store or buy your product more than once. If you really want to take your company to the next level, you need to convert a customer into a fan. Fans are the absolute key to scaling a business.

About the author

I am a life strategist and co-founder of Womenreignite (a social app for women practicing life design. The company is located in Palo Alto, CA).

I am a frequent speaker at conferences + author of several bestseller books on themes like “How to take control over your life” and “How to Design Your Future”  and many others.  

Everything I do always serve a common purpose: to create more innovators, critical thinkers, problem solvers and more peace in the world.

I am an official expert at World Economic Forum’s (Expert Network) within “Behavioural Sciences & Education and Skills.”

I work with clients as Samsung, Roche A/S, Leo‐Pharma, NNIT, Genzyme, Aberdeen, DuPont, LEGO, McKinsey, DELL, Microsoft, Adecco, ManSoft, Alk Abello, Aon Hewitt, Citroen, Colliers, Diageo, Cisco, Ernst & Young, Volvo, FL Smidth, H. Lundbeck, IBM, TDC, SimCorp, Novo Nordisk, Novozymes, Danske Bank, News Corp and Deloitte etc.

I work  all over the world: Denmark, Norway, Sweden, USA, Finland, Greenland, Austria, Hungary, Germany, UK, France, Italy, Saudi Arabia, Israel, Russia, Mongolia, Dubai, Sri Lanka, Myanmar, India, Greece, Thailand, Egypt, Venezuela, Morocco, Turkey, China, Lebanon, Japan, Switzerland, Mexico and Bahrain.

Current/former boards and advisory boards:

  • Global Dignity (Denmark)
  • UN Women (Denmark) – Advisor to UN Women Consultation Group
  • Chair Global Dignity (world wide)
  • Miracle Foundation Board (left in 2018)
  • Jury, Global Teacher Prize
  • TED Mentor
  • Social Labs, India, advisory board
  • IamTheCode, ambassador
  • Judge, The School Enterprise Challenge Team
  • EY Entrepreneur Of The Year Jury
  • New Scholars (California)  

Education: Export technician, Odense, 2001, E-MBA from Copenhagen Business School, 2007

Executive training:

  • Executive training; Stanford University (2006).
  • Innovation. Berkeley University (2006); Design-thinking.
  • Indian School of Business (ISB), (2012); Innovations and Lessons from Emerging Markets: A South Asia Perspective.
  • The John F. Kennedy School of Government at Harvard University (2013 & 2014);  “Global Leadership and Public Policy for the 21st Century” and “Leadership and decision making” & IDEASpHERE (alum program)
  • The Jackson Institute For Global Affairs, Yale University (2014); Leadership and Decision Making in the 21st Century.
  • INCAE Business school, Costa Rica (2015); Leadership for Sustainable Development.

Recipient of awards and honors including:

  • Rising Star Award (2004)
  • European list of talents (2004, Magazine Courrier)
  • Talent 100 Award, Berlingske, 2004
  • Young Global Leader (YGL; 2012, World Economic Forum)
  • Top 100 Women, FEMINA, Denmark, 2012
  • Nordic Thinkers top 20, 2013
  • EUROMAN top 100 women, 2013
  • ’40 under 40′ Europe, 2014
  • Womenomics Influencer Award, 2015
  • Women’s Media Center’s SheSource expert, 2016
  • Inspiring Fifty: Nordics 2016
  • ‘100 Women in the Top’, Berlingske Business, Denmark 2017
  • Kraks Blå Bog (Danish for Krak’s Blue Book) is a Danish for-­‐profit biographical dictionary service in a format comparable to Marquis Who’s Who, 2018.)
  • H.C. Oersted Ambassador, 2019  
  • Thinkers50, 2019 (shortlisted nominee – final reward nov. 2019)  

Private: Lives in Palo Alto, married Brian P. Frandsen (online community builder), two kids, a son (2007) and a daughter (2009) (I am a proud mum).

  • Introduction
  • Preface
  1. Prep yourself for networking
  2. Map out your current network
  3. Expand your network
  4. Successful contact with new clients
  5. Caring for (new) client relationships
  6. Loyal relationships (test the waters)
  7. Networking situations
  8. Sales and marketing anno 2020
About the Author

Soulaima Gourani