This text shows how price, quality and image go together, reviews mechanisms for setting the right price and using and selling price to ensure profitability. Throughout it stresses how customers’ perception of price must play a part in every aspect of how price works in marketing and sales.
About the Author
Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style. One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply. In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had humorous books published (e.g., Empty when half full), also light-hearted travel writing: First class at last! (about a journey through Southeast Asia), and Smile because it happened (about Thailand). His fifth novel, Where there’s a will, was published recently.
