Expert Talk: What’s growth hacking?

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 English
Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? You'll learn you're probably a growth hacker.
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About the author

Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize t...

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Bookboon Expert Talks are episodes of 15 to 60 minutes. Their content varies from interviews to discussions and monologues aimed at listeners who want to delve deeper into business trends. These Talks are more casual than Bookboon Micro Talks and are ideal to find inspiration for your day or on a commuting journey.

Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? We help you put the pieces together by discussing disruptive business models like Lyft and Airbnb, who used growth hacks to create differentiators in crowded business spaces. You'll learn you're probably a growth hacker and how even the smallest business change can lead to significant results.