Expert Talk: Pitching Successfully to Customers

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 English
When introducing your product to customers, how do you get to the point and deliver a short, effective message?
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About the author

David Beckett is an international pitch coach, who has trained over 900 Startups to win over €225Million in investment, working with Accelerators such as Startupbootcamp, ThinkAccelerate, MassChallenge and Rockstart. He's also trained more than 14,000 people at companies such as Booking.com, Tommy...

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Pitching to a customer - how is that different to pitching to an investor? Increasingly in business, people don’t have time for long presentations. When introducing your product to customers, how do you get to the point and deliver a short, effective message?