How to Build a Subscription Movement

• About the Author
• Introduction

1. Introducing the Model
2. The Seven Stages
3. Subscription Modelling
   1. Step 1: Determine Whether the Subscription Model Suits Your Business
   2. Step 2: Describe the Value Proposition of Your Subscription Business
   3. Step 3: Define the Pricing Model
   4. Usage Models
   5. Step 4: Determine the Pricing Strategy
   6. Step 5: Choose Pricing Tactics and Set Actual Prices
   7. Step 6: Determine Payment Methods
   8. Step 7: Define Billing and Dunning Procedures
   9. Step 8: Decide and Document Subscription Terms
4. Subscription Systems
   1. Step 9: Choose the Right Subscription Management System to Manage Products, Customers, and Billing
   2. Step 10: Build an Ordering and Payment Platform with Maximum Focus on Customer Conversion
   3. Step 11: Build a Customer Self-Service Portal That Allows Subscribers to Manage Their Own Subscriptions
   4. Step 12: Choose the Right Marketing Tools to Help Build Your Acquisition Processes
   5. Step 13: Define and Implement Integration Between Your Subscription Management System and Other Systems
5. Acquisition
   1. Step 14: Define and Describe Your Customer Acquisition Strategy
   2. Step 15: Build Your Campaign Plan
   3. Step 16: Implement the Sales Channels Described in Your Acquisition Strategy and Campaign Plan
6. Customer Retention
   1. Step 17: Define and Build an Onboarding Strategy for Welcoming New Subscribers
   2. Step 18: Define and Describe Your Customer Loyalty Strategy
   3. Step 19: Define Your Customer Service Strategy Using Both Online and Offline Means of Communication
   4. Step 20: Define and Build Your Customer Dialogue Programme and Processes
   5. Step 21: Define and Describe Your Churn Prevention Processes When Customers Consider Cancelling Their Subscription
7. Customer Expansion
   1. Step 22: Define and Implement a Strategy for Upselling Your Product to Your Customers
   2. Step 23: Define and Implement a Strategy For Cross-Selling Other Products to Your Customers
8. Customer Win-back
   1. Step 24: Segment and Grade Lost Customers in Terms of Win-Back Attractiveness
   2. Step 25: Define and Implement a Plan in Order to Win Back Lost Customers
9. Analytics
   1. Step 26: Determine Which Subscription Performance Indicators Give the Best Picture of the Performance of Your Subscription Business
   2. Step 27: Implement a Procedure of Ongoing Data Tracking and Analysis for All Subscription Performance Indicators
   3. Step 28: Build a Culture of Constantly Trying to Develop Your Processes in Order to Improve the Performance of Your Subscription Business
10. Conclusions

• Appendix A: Examples of New Subscription Concepts Built Using the Model in This Book
• Table of Figures
• References

Understand the key steps in implementing a successful subscription model. Develop strategies for customer acquisition and retention. Leverage data and analytics to optimize subscription performance.