Categories About Us

Marketing & Sales

AI Fundamentals
Power BI for Everyday Users
12 Smart Practices to Improve Marketing and Sales
Fundamentals of Data Visualization
Motivational Mindset
High-impact interpersonal skills
An Introduction to Business Research Methods
Working with Uncertainty
Creating and Selling the Customer Experience
Handling Customer Objections
AI-Driven Personalization
Customer service
Influencing and Persuasion skills
Basic Selling Skills
Personal Branding
Simple Easy Elevator Pitch
Personal Brand Messaging
Effective Ways to Close Deals & Win More Business
In Focus: the Future of Recruitment
Succeeding in Sales
Networking with Purpose
Market Research
Sales Effectiveness
Business Digitalization
How to Use AI for Peak Sales Performance
How to Build Your Personal Brand
The Experts Teach: Customer Care
Winning Pitches for Investors
Questions that will win you the sale
How to Handle Price Negotiation
Take a Deep Breath…We Got This
Fundamentals of communication, P.R. and leadership
Closing the Sale
Negotiation Skills
Emotional Intelligence in Sales
How to Stand Out
Customer Service Best Practices
Digital Marketing Handbook (Vol 1)
Powerful Online Communication
Productivity Hacks to Maximise Your Workday
Negotiating Sales
Cognitive Selling
Marketing Essentials for Small Business
Channel Management
Making Customer Service Count
Strategic Marketing
Branding through Logos
An Introduction to Sales
Strong Sales Presentations
Expert Talk: How to Implement Agile
Content Marketing
Mastering the Art of Face to Face Customer Service
Developing an Internet Marketing Strategy
Sales Planning
Consultative Selling Skills
Expert Talk: Customer Retention, #1 Growth Hack
From Assistant to Advisor
Customer Care
Winning over Difficult Clients
Sales Fails and How To Fix Them
Don't Say Yes to EVERYONE
Understanding Your Buyers
Social Selling
Leadership: How to Network
How to sell your value and your price
Sales Presentation Techniques
Cool It!
A to Z of How to Grow Your Small Business Online
Master your Sales Technique
Sales Success Blueprint
Dealing with Difficult Clients
Agile is Dead? Long Live Agile!
How to Sell Virtually Part 1
Making Sure You Use Negativity Positively to Grow
Marketing Automation & Integration
Maximize Your Sales Success
Sell Through Storytelling
Sales Resilience
How to plan and prepare for sales success
Manage Your Pipeline To Manage Success
Strategic Debtor Management and Terms of Sale
Mastering the Sales Interaction
How to close the sale successfully
Telephone Selling with Integrity
Ten Tips to Win Your Next Pitch
Understanding your Customers
The Naked Buyer
How to Build a Subscription Movement
Effective Ways to Communicate With Customers
How to Network Without Overstuffing Your Calendar
Managing Negotiation
Your Customer Journey
3 Different Management Styles and When To Use Them
8 Steps to Building Meaningful Connections
Supercharge your Networking using LinkedIn
Thoughtful Persuasion
What’s Growth Hacking?
Success in Selling: A Light-Hearted Guide, Part II
Marketing & Sales Alignment
Winning Over Tough Clients with Ease
First Steps in Selling
How to Reduce NO SHOWS from Virtual Sales Meetings
Attaining Success with the New Customer
Matching Your Selling to Your Customers' Buying
The Foundations of a Personal Branding Strategy
Transforming Your Underperforming Sales Team
Your Business Model
Why Payments are Critical to a Marketing Strategy
Mastering Sales Fears
Is The Customer Really Always Right?
Preparing for the Sale
Demystifying Marketing
How to Penetrate A Sales Market in 90 Days
Going On a Sales Date To Win Over Customers
The Science of Sales
Discover the Brand You Already Have
Berliner Balanced Scorecard: Customer Perspective
How to Make Your Content Marketing Work
Why Creative Expression is Worth Investing in?
Preparing for Cold Calls
Digital Marketing Handbook (Vol 3)
Empathetic Artificial Intelligence
Performance Improvement Plan
Marketing: Everything You Need to Know
Virtual Engagement for Successful Sales
Mastering Sales Conversations
Selling Demystified
How to successfully start your own podcast! (5/6)
How to Structure your Pitch
Being a Natural Born Seller
How to successfully start your own podcast! (2/6)
How to Sell with a Genuine Human Approach
100 Low-Cost Ways to Promote your Business
In Focus: Building a Brand with Content Marketing
Explaining Marketing to Grank, an Alien
Beautiful Blogs
Effective Negotiation
In Focus: Lessons from the SAP Sales Academy
The Business of Writing Blogs
Amazon Prime
How to Talk to Print Journalists
Write Amazing Headlines to Delight Your Audience
Six Ways for More Mindful Social Media Use
Digital Marketing Handbook (Vol 2)
Why People Buy
Commercial Awareness for Managers
Email Marketing
Managing Salespeople Made Easier with KPIs
Are You a Sales Manager or a Sales Leader
Craft Narratives That Sell
A Human Centred Design Approach for Sales
What Do I Do With All This Data?
Managing Customer Experience in the Networked Age
The Pitch Canvas
Must-Have Content for Your Business Website
Handling Objections at Each Stage of the Process
Effective Use of Metrics in Sales Management
Choosing the Right Recruiter
Practical PR
Pharmaceutical Selling
Consumer Psychology for the 21st Century
Obtaining and Retaining Customers - Part I
How to Set Up an Office at Home
Keep Moving: Empathy and Growth Mindset
The CARE Factor Fix™
Content Marketing for Small Businesses
Marketing for the Non-Marketing Manager Part I
Foundations of International Trade
Virtual Sales Presentations
SMART Marketing Strategy: Align Actions with Goals
Telesales
How Salespeople Stay Productive Working from Home
How to Reach an Agreement
Using Net Promoter Scores for Events
Finding Post-Covid Brand Trends
Marketing for the Non-Marketing Manager Part III
Building a Professional Reputation Using LinkedIn
PASSTA: It's the New Take on SPIN Selling
Expert Talk: Attract Clients with Authenticity
Get your audience to read your posts TO THE END
Marketing: Psychology Behind Profit
Be Your Customer’s Decision-Coach
Making PPC Marketing Profitable
Email Marketing: Increase Visibility & Conversions
Pitching - Frequently Asked Questions
Using storytelling in sales with Clare Cui
7 Behaviours of Highly Effective Sales Managers
Using LinkedIn as a Business Tool
Leadership: How to Negotiate
How to Name Your Brand
The 3 Critical Discovery Questions
Pitching Successfully to Customers
10 Ways To Boost Your Sales Confidence
The 5 Critical Sales Management Focus Areas
Your Marketing Tactics
Search Engine Advertising
How to Build a Loyal Audience
TAKE AIM at B2B Sales Success – Abridged
Better Your Sales With This One Tip
Power Up Your Sales Culture In 30 Mins
Increase Your Brand Visibility
Virtual Selling
How to successfully start your own podcast! (4/6)
Prospecting and Gaining Referrals
Berliner Balanced Scorecard: Employee Perspective
Your Sales Strategy
Marketing for the Non-Marketing Manager Part II
Virtual Selling: Making it Work for You!
Fighting The Scary Monsters of Sales Prospecting
Your Meaningful Work
The Subscription Movement
B2B Digital Marketing
Marketing Automation Basic to Advanced Integration
Media and Cultural Theory
Motivating Salespeople To Their Success
Don’t be a Son of a PITCH
Digital Marketing Without Cookies
Decoding Buyer Behavior
How to Conduct Great Virtual Sales Meetings
Your Marketing Strategy
A guide to Content Marketing
From pushy to natural promotion with Heather Sager
Managerial Marketing in the Real World
Internet Marketing Strategies For Your Business
Building a Professional LinkedIn Profile
B2B Startup Marketing
Mastering Sales Principles
Web 2.0 and Social Media
Working Capital and Strategic Debtor Management
How to Build Sales Confidence
B2B Selling Skills
Handling Objections in Sales
Effective Marketing
Buyer behaviour
Successful Prospecting in Sales
Working Capital and Debtor Management: Exercises
Obtaining and Retaining Customers - Part II
B2C Ecommerce
Introduction to E-Commerce
How to make your profile WORTH staying on
The first 5 minutes of a sales call – what to do
Managing Your Personal Brand Presence
Business Success: Aligning Strategy and Strengths
Effective Sales Meetings
Sales by Numbers
Building Your Confidence in Sales
Software as a Service (SaaS)
What is a Pitch
Death and Rebirth of Customer Centric Marketing
In Focus: Strategic Target Setting
Making a Mark in the Media
Setting and Selling Price
Rethinking Your Sales Force Org Structure
Lead Generation - A Primer
How To Get Out Of A Sales Slump
Grow Your Customers with Cross-Selling Techniques
Market Research – Glass Half-full or Half-empty?
Pitch like a Pro
Find Great Business Marketing Software Every Time
Overcome Objections & Close the Sale
Removing the Competition
How to Make Marketing Fun
Virtual Selling Success
Getting Past Gatekeepers
Managing Difficult Salespeople
In Focus: Power of Improvisation in Business
Expert Talk: Weight Watcher's Rebrand to WW
Your Brand, Your Treasure
Creativity, Brand Narrative & the Power of Story
Verbal Acuity: Communication Impact on Career
Brand Development and Storytelling
How to Turn Customers into Fans
Creating and Maintaining Sales Excellence
Mini-Goals In Sales: Steps To Success
Your PR Strategy
Your Marketing Mindset
Employee Empowerment is doomed, unless…
Getting Started with Podcasting for Business
How to Maximise Your Juiciest Content
Network Above Your League with Podcasting
How to Develop Your Sales team
Introduction to Naming a New Brand
Boost your Sales Conversion
Listening in the Digital Age
Content Creation: Fast & Easy Is A Slippery Slope
Managing Difficult Customers
Build Your Unique Value Story and Stand Out
Essentials of Marketing Research
Essentials of Marketing Research: Exercises
Business Blogs
Storytelling in Business
Affiliate Marketing
On-Page SEO that You Can Do Yourself
Your MarTech Stack
Working from Home as a Recruitment Consultant
Mastering the Sales Mindset
Keep Moving: Crisis Marketing
Prospecting and Following up
Customer Service
Consumer Behaviour and PR
The Secrets to Master a Customer-Centric Strategy
How to Build a Lead Generation Engine
Reinforcing your Sales Case
Sales presentations that will win you the business
Look Before you Leap
Promote Yourself
Negotiation Tactics for Optimal Purchasing Deals
Writing Non-Fiction Books
Professionally Helping People to Buy from You II
D and I Focus: Agility and Sales Organizations
Effortless Email Networking
How to Lead Your Sales Team
How to Grow Your Virtual Network
The Means to the End
Send Better Emails, Make More Money
How to Beat your Pitching Nerves
The 90 Minute Marketing Plan
E-Commerce and the Future of Business
Body Language in Sales
Expert Talk: Sell your Business with Storytelling
Controlling the Sale
Boost Your Profile In Print
Gaining an Unfair Advantage
Social Media Success
Why a Mentor is Vital in Business
How to Sell Virtually
Expert Talk: 3 Questions Every Brand Must Answer
Unseen
Resilience in Customer Service
How to speak up to create change with VP Wright
Digital Marketing Handbook (Vol 4)
Personal Branding is a Key Skill
How to successfully start your own podcast! (1/6)
Transformational Sales Prospecting Strategies
10 Selling Habits To Change For Better Results
Digital Marketing: What You’re Told & Sold
From Guesswork to Gold: Explore Your Target Market
Social Media Secrets: Write to Ignite Interest
Thrive After Five & Master Off-Hours Work
Customer Care or Nightmare!
Negotiate at home and abroad
Summiting Sales
Essentials of Marketing Research: Part I
Essentials of Marketing Research: Part II
Internet Marketing
Success in Selling: A Light-Hearted Guide, Part I
Ghosting in Work & Business and Long-Term Effects
The 5 Keys to Managing Sales Performance
How to successfully start your own podcast! (3/6)
The Power of Conjoint Analysis
Re-engaging Prospects Through Email
Public Relations in the XXI Century
Sales Emails That Prospects Will Actually Read
How to Create and Write Nuggets of Content Gold
Why the “Discovery Phase” is Key to Closing Sales
Social Media for Lead Gen
Sales Alchemy: Turn Cold Calls into GOLD Calls
Marketing Communications
The Four Faces of Marketing
Strategy, Marketing Plans and Small Organisations
Using Social Media for Personal Gain
Relationship Marketing in HR
Words that Sell
How to successfully start your own podcast! (6/6)
The Bullwhip Effect in Supply Chain Management
Engage a Growing Network with “Friendly Follow Up”
Being Genuine with Yourself and Customers
The Making of A DIGITAL BLITZ
Booking Meetings over the Phone
How to Use Social Media for Work Efficiency
A guide to Contemporary Data Driven Marketing
Removing Limiting Beliefs to Excel in Sales
White paper: Learning Content Strategy
Rapport & Influence: Sales Secrets
Creating Engaging Virtual Events
Marketing Channels for Your Campaign
Vive la Difference
Advanced Strategic Pricing
Will AI Replace the Sales Rep
Price: The Deadliest Sales Objection
How To Meet Anyone By Hosting a Simple Podcast
How to Use Video like a Leader
I Am Not Your Sales GURU
Micro Talk: Getting Back to B2C
Digital Marketing Handbook (Vol 6)
Marketing for the Non-Marketing Manager Part IV
Look at Being Different in Your Industry
5 Techniques For Managing Sales People
Ethical storytelling with Cassandra Le
Why Consistency Matters in Your Marketing Approach
Authenticity in Business
Content Marketing: Further development areas
In Focus: Employer Branding at Albert Heijn
How to Sell When Times are Tough
Presentation Skills: Post-Presentation Tips
Knowing What to Ask For Effective Networking
Professionally Helping People to Buy from You III
How to Manage Your Remote Sales Team
Influencer Marketing Strategies
Going to the Sales Gym to Improve Your Performance
Why Many Sales Managers Fail
Pre-Call Planning Pharmaceutical Selling
Digital Marketing Handbook (Vol 5)
Understanding Buyers
Introduction to the Service Supply Chain
Sales Confidence 101
Discover your values, and others who share them
Successful Selling in a Virtual World
Audiobook: 50 Ways To Lead Your Sales Team
Pitch to Win Buy-in for Your Projects and Ideas
Building a Professional Network Using LinkedIn
Professionally Helping People to Buy from You I
Mastering the Sales Cycle
The Best Apps to Use to Sell Virtually
Guiding Principles of Selling
Audiobook: Preparing for Uniqueness
Consumer Behaviors Affecting Business' Marketing
Changing your Sales Mindset
Making Sales Performance Great
Your Future Marketing
The Sales Cycle for Veterans and Novices
Naked Prospecting
Content Marketing: Implementation
Strategic Analysis of Supply Chain Design
Using Emotion in Sales
After the Sales Call
Preparation & Mindset
How to Write a Marketing Plan
Seven Ways to Build Trust into The Sales Process
Handling Objections
Using Fast Thinking in Business
14 Reasons Why You Did Not Close the Sale
Controlling The Sale
A Guide to Using Touchpoints in Marketing
Facilitating Effective Sales Meetings
Artificial Intelligence in Digital Marketing
In Focus: What Does Your Company Brand Stand For?
Sales for Engineering Companies
Complex Negotiations
Neomarketing
Understanding Social Media
50 Ways to lead your sales team
Powerful Strategies for Sales Success