Categories About Us

Marketing & Sales

An Introduction to Business Research Methods
Power BI for Everyday Users
Strategic Marketing
Being Innovative and Creative
AI Fundamentals
Customer service
High-impact interpersonal skills
How to Build Your Personal Brand
Sales Effectiveness
Understanding Your Buyers
Working with Uncertainty
Influencing and Persuasion skills
Developing an Internet Marketing Strategy
Fundamentals of Data Visualization
Mastering the Art of Face to Face Customer Service
Networking with Purpose
Simple Easy Elevator Pitch
Effective Ways to Close Deals & Win More Business
Branding through Logos
Prospecting and Gaining Referrals
Closing the Sale
Making Customer Service Count
Basic Selling Skills
Customer Service
12 Smart Practices to Improve Marketing and Sales
Handling Customer Objections
Keep Moving: Empathy and Growth Mindset
Personal Brand Messaging
Supercharge your Networking using LinkedIn
The Experts Teach: Customer Care
Personal Branding is a Key Skill
Personal Branding
Strong Sales Presentations
Effective Negotiation
Powerful Online Communication
Social Selling
Using Net Promoter Scores for Events
Winning over Difficult Clients
Customer Service Imperatives
How to Handle Price Negotiation
Digital Marketing Handbook (Vol 1)
Fundamentals of communication, P.R. and leadership
Building Your Confidence in Sales
Controlling the Sale
Emotional Intelligence in Sales
Digital Marketing Handbook (Vol 3)
Success in Selling: A Light-Hearted Guide, Part I
Virtual Sales Presentations
E-Commerce and the Future of Business
The Secrets to Master a Customer-Centric Strategy
Writing Non-Fiction Books
Motivational Mindset
Email Marketing
Negotations: For Purchasing Department
How to Stand Out
White paper: Learning Content Strategy
Thoughtful Persuasion
Ethical storytelling with Cassandra Le
Is The Customer Really Always Right?
First Steps in Selling
Sales Planning
Digital Marketing Handbook (Vol 6)
Online Marketing
Social Media Success
Internet Marketing
Resilience in Customer Service
Effortless Email Networking
Building a Professional LinkedIn Profile
Negotiation Tactics for Optimal Purchasing Deals
In Focus: Power of Improvisation in Business
Understanding Social Media
Master your Sales Technique
Manage Your Pipeline To Manage Success
Strategic Debtor Management and Terms of Sale
Social Media Secrets: Write to Ignite Interest
Discover the Brand You Already Have
A guide to Contemporary Data Driven Marketing
Channel Management
Content Marketing
Business Digitalization
Mastering the Sales Mindset
Presentation Skills: Post-Presentation Tips
Cool It!
Marketing for the Non-Marketing Manager Part I
50 Ways to lead your sales team
Expert Talk: Attract Clients with Authenticity
Why a Mentor is Vital in Business
100 Low-Cost Ways to Promote your Business
Artificial Intelligence in Digital Marketing
Expert Talk: How to Implement Agile
Customer Service Best Practices
Understanding your Customers
Using storytelling in sales with Clare Cui
How to sell your value and your price
How to Grow Your Virtual Network
How to Reach an Agreement
A to Z of How to Grow Your Small Business Online
Leadership: How to Network
Advanced Strategic Pricing
Changing your Sales Mindset
Creating and Selling the Customer Experience
Marketing & Sales Alignment
How to close the sale successfully
Introduction to E-Commerce
Content Marketing
Influencer Marketing
Negotiation Skills
Effective Use of Metrics in Sales Management
The Business of Writing Blogs
The Foundations of a Personal Branding Strategy
Search Engine Advertising
How to Use Social Media for Work Efficiency
Winning Over Tough Clients with Ease
Winning Pitches for Investors
Don't Say Yes to EVERYONE
Sell Through Storytelling
How to Sell Virtually Part 1
Are You a Sales Manager or a Sales Leader
Ten Tips to Win Your Next Pitch
Managing Difficult Customers
From pushy to natural promotion with Heather Sager
Telephone Sales
Digital Marketing Handbook (Vol 2)
Digital Marketing Handbook (Vol 4)
Pitching Successfully to Customers
Social Media for Lead Gen
Promote Yourself
Handling Objections at Each Stage of the Process
Content Marketing: Further development areas
How to Build a Subscription Movement
How to Use AI for Peak Sales Performance
Procurement & Negotiation
Prospecting and Following up
Vive la Difference
How to Turn Customers into Fans
Your Marketing Strategy
The Four Faces of Marketing
Don’t be a Son of a PITCH
Digital Marketing: What You’re Told & Sold
Marketing for the Non-Marketing Manager Part II
Your Marketing Tactics
Six Ways for More Mindful Social Media Use
Mastering Sales Conversations
Writing Skills and Sales Copywriting
Successful Selling in a Virtual World
Working from Home as a Recruitment Consultant
In Focus: Strategic Target Setting
Business Blogs
Your Brand, Your Treasure
Creating and Maintaining Sales Excellence
Managing Your Personal Brand Presence
Mastering the Sales Interaction
Expert Talk: Customer Service & Retention
Build Your Unique Value Story and Stand Out
Content Marketing: Implementation
Marketing Automation & Integration
Making a Mark in the Media
Commercial Awareness for Managers
Lead Generation - A Primer
Relationship Marketing in HR
SMART Marketing Strategy: Align Actions with Goals
Managing Negotiation
What Do I Do With All This Data?
A guide to Content Marketing
Setting and Selling Price
How to speak up to create change with VP Wright
Discover your values, and others who share them
Creating Engaging Virtual Events
In Focus: the Future of Recruitment
Business Success: Aligning Strategy and Strengths
Sales Emails That Prospects Will Actually Read
Decoding Buyer Behavior
Marketing Essentials for Small Business
Reinforcing your Sales Case
Your PR Strategy
Sales Success Blueprint
Digital Marketing Handbook (Vol 5)
Mastering Sales Principles
Digital Marketing Without Cookies
Expert Talk: Commercial Awareness
Managerial Marketing in the Real World
Mastering Sales Fears
Must-Have Content for Your Business Website
Negotiate at home and abroad
Obtaining and Retaining Customers - Part I
Dealing with Difficult Clients
Transformational Sales Prospecting Strategies
Thrive After Five & Master Off-Hours Work
How to Build a Loyal Audience
Complex Negotiations
Stacking the Sales Pipeline
Market Research
Knowing What to Ask For Effective Networking
Productivity Hacks to Maximise Your Workday
Virtual Selling Success
Customer Care
Sales presentations that will win you the business
An Introduction to Sales
Marketing for the Non-Marketing Manager Part III
The Bullwhip Effect in Supply Chain Management
How to Set Up an Office at Home
Expert Talk: Marketing Basics
3 Different Management Styles and When To Use Them
Using Social Media for Personal Gain
Your Marketing Mindset
Storytelling in Business
The Making of A DIGITAL BLITZ
Amazon Prime
Verbal Acuity: Communication Impact on Career
Sales Presentation Techniques
B2B Startup Marketing
B2C Ecommerce
How to Write a Marketing Plan
Success in Selling: A Light-Hearted Guide, Part II
Questions that will win you the sale
Getting Past Gatekeepers
Virtual Engagement for Successful Sales
Marketing Channels for Your Campaign
On-Page SEO that You Can Do Yourself
A Guide to Using Touchpoints in Marketing
Get your audience to read your posts TO THE END
Going On a Sales Date To Win Over Customers
Managing Customer Experience in the Networked Age
Attaining Success with the New Customer
Content Marketing for Small Businesses
Foundations of International Trade
Affiliate Marketing
What’s Growth Hacking?
The 5 Keys to Managing Sales Performance
Performance Improvement Plan
Using Fast Thinking in Business
Public Relations in the XXI Century
Guiding Principles of Selling
Internet Marketing Strategies For Your Business
Software as a Service (SaaS)
How to Sell with a Genuine Human Approach
Explaining Marketing to Grank, an Alien
Your Customer Journey
A Human Centred Design Approach for Sales
Leadership: How to Negotiate
Empathetic Artificial Intelligence
B2B Digital Marketing
Why Creative Expression is Worth Investing in?
Virtual Selling
Internal Marketing
Being Genuine with Yourself and Customers
Preparing for Cold Calls
Expert Talk: Customer Retention, #1 Growth Hack
How to Sell When Times are Tough
Look Before you Leap
Understanding Buyers
Expert Talk: Body Language
Consultative Selling Skills
Obtaining and Retaining Customers - Part II
Marketing: Psychology Behind Profit
Introduction to the Service Supply Chain
The first 5 minutes of a sales call – what to do
Why People Buy
The 5 Critical Sales Management Focus Areas
Write Amazing Headlines to Delight Your Audience
Handling Objections
Expert Talk: 3 Questions Every Brand Must Answer
Expert Talk: Commercial Storytelling
Telephone Selling with Integrity
Expert Talk: Sell your Business with Storytelling
Handling Objections in Sales
Successful Prospecting in Sales
TAKE AIM at B2B Sales Success – Abridged
How to Sell Virtually
Cognitive Selling
After the Sales Call
Practical PR
Content Creation: Fast & Easy Is A Slippery Slope
Marketing for the Non-Marketing Manager Part IV
Neomarketing
Authenticity in Business
How to successfully start your own podcast! (5/6)
How Salespeople Stay Productive Working from Home
Marketing: Everything You Need to Know
Creativity, Brand Narrative & the Power of Story
Your Meaningful Work
Take a Deep Breath…We Got This
The Science of Sales
Summiting Sales
How to Make Marketing Fun
Audiobook: Preparing for Uniqueness
Demystifying Marketing
Why Payments are Critical to a Marketing Strategy
Pitch like a Pro
Be Your Customer’s Decision-Coach
Why Many Sales Managers Fail
Working Capital and Strategic Debtor Management
Employee Empowerment is doomed, unless…
How to make your profile WORTH staying on
The Means to the End
How to Build a Lead Generation Engine
Essentials of Marketing Research
How to successfully start your own podcast! (1/6)
Beautiful Blogs
How to Reduce NO SHOWS from Virtual Sales Meetings
The Subscription Movement
Expert Talk: Marketing Research and Analysis
Preparing for the Sale
Influencer Marketing Strategies
Boost Your Profile In Print
7 Behaviours of Highly Effective Sales Managers
Making PPC Marketing Profitable
Brand Development and Storytelling
Why Consistency Matters in Your Marketing Approach
How to Name Your Brand
B2B Sales
Effective Marketing
Will AI Replace the Sales Rep
Sales for Engineering Companies
In Focus: Employer Branding at Albert Heijn
Market Research – Glass Half-full or Half-empty?
How to successfully start your own podcast! (4/6)
Transforming Your Underperforming Sales Team
Removing Limiting Beliefs to Excel in Sales
How to Talk to Print Journalists
Being a Natural Born Seller
Customer Care or Nightmare!
Pitching - Frequently Asked Questions
Building a Professional Reputation Using LinkedIn
Boost your Sales Conversion
Powerful Strategies for Sales Success
Your Sales Strategy
Words that Sell
How to Conduct Great Virtual Sales Meetings
Finding Post-Covid Brand Trends
Increase Your Brand Visibility
Fighting The Scary Monsters of Sales Prospecting
From Guesswork to Gold: Explore Your Target Market
Death and Rebirth of Customer Centric Marketing
Pitch to Win Buy-in for Your Projects and Ideas
Negotiating Sales
How to successfully start your own podcast! (2/6)
How to successfully start your own podcast! (3/6)
Engage a Growing Network with “Friendly Follow Up”
Seven Ways to Build Trust into The Sales Process
Your MarTech Stack
In Focus: What Does Your Company Brand Stand For?
Sales Fails and How To Fix Them
B2B Selling Skills
Unseen
Removing the Competition
Rapport & Influence: Sales Secrets
Send Better Emails, Make More Money
How to Structure your Pitch
How to Use Video like a Leader
10 Selling Habits To Change For Better Results
How to Develop Your Sales team
How to Build Sales Confidence
14 Reasons Why You Did Not Close the Sale
8 Steps to Building Meaningful Connections
Effective Ways to Communicate With Customers
How to successfully start your own podcast! (6/6)
How to Network Without Overstuffing Your Calendar
Essentials of Marketing Research: Part I
Succeeding in Sales
The Sales Cycle for Veterans and Novices
Power Up Your Sales Culture In 30 Mins
Using Emotion in Sales
Naked Prospecting
Expert Talk: Product Marketing
The 3 Critical Discovery Questions
Sales by Numbers
Using LinkedIn as a Business Tool
Rethinking Your Sales Force Org Structure
Audiobook: 50 Ways To Lead Your Sales Team
Expert Talk: Effective Job Seeking
How To Meet Anyone By Hosting a Simple Podcast
Overcome Objections & Close the Sale
Mini-Goals In Sales: Steps To Success
How to Manage Your Remote Sales Team
Getting Started with Podcasting for Business
Making Sales Performance Great
Selling Demystified
Building a Professional Network Using LinkedIn
Why the “Discovery Phase” is Key to Closing Sales
Find Great Business Marketing Software Every Time
Keep Moving: Crisis Marketing
Expert Talk: E-Commerce Marketing
PASSTA: It's the New Take on SPIN Selling
Consumer Behaviors Affecting Business' Marketing
Grow Your Customers with Cross-Selling Techniques
Buyer behaviour
Controlling The Sale
Your Business Model
Mastering the Sales Cycle
Effective Sales Meetings
Preparation & Mindset
The Best Apps to Use to Sell Virtually
How to Lead Your Sales Team
Essentials of Marketing Research: Part II
E-Commerce and Maximizing Your Online Sales
The CARE Factor Fix™
How to Beat your Pitching Nerves
The Power of Conjoint Analysis
Media and Cultural Theory
Facilitating Effective Sales Meetings
How to Penetrate A Sales Market in 90 Days
Making Sure You Use Negativity Positively to Grow
What is a Pitch
10 Ways To Boost Your Sales Confidence
In Focus: Building a Brand with Content Marketing
The Naked Buyer
Introduction to Naming a New Brand
Matching Your Selling to Your Customers' Buying
Email Marketing: Increase Visibility & Conversions
Pharmaceutical Selling
I Am Not Your Sales GURU
Choosing the Right Recruiter
In Focus: Lessons from the SAP Sales Academy
Craft Narratives That Sell
Virtual Selling: Making it Work for You!
How to Make Your Content Marketing Work
How to plan and prepare for sales success
Professionally Helping People to Buy from You III
Re-engaging Prospects Through Email
Expert Talk: Content Marketing and Authenticity
Sales Confidence 101
Maximize Your Sales Success
Network Above Your League with Podcasting
Look at Being Different in Your Industry
Ghosting in Work & Business and Long-Term Effects
Sales Alchemy: Turn Cold Calls into GOLD Calls
How to Maximise Your Juiciest Content
Working Capital and Debtor Management: Exercises
Motivating Salespeople To Their Success
Expert Talk: Ace the Sale!
Micro Talk: Getting Back to B2C
Professionally Helping People to Buy from You I
Marketing Automation Basic to Advanced Integration
Gaining an Unfair Advantage
Pre-Call Planning Pharmaceutical Selling
Telesales
The 90 Minute Marketing Plan
Managing Difficult Salespeople
Booking Meetings over the Phone
The Pitch Canvas
Your Future Marketing
Better Your Sales With This One Tip
How To Get Out Of A Sales Slump
Professionally Helping People to Buy from You II
Expert Talk: Weight Watcher's Rebrand to WW
Consumer Behaviour and PR
Berliner Balanced Scorecard: Customer Perspective
Price: The Deadliest Sales Objection
Strategic Analysis of Supply Chain Design
Managing Salespeople Made Easier with KPIs
Essentials of Marketing Research: Exercises
Berliner Balanced Scorecard: Employee Perspective
Strategy, Marketing Plans and Small Organisations
D and I Focus: Agility and Sales Organizations
Web 2.0 and Social Media
Going to the Sales Gym to Improve Your Performance
Marketing Communications
Consumer Psychology for the 21st Century
Body Language in Sales
5 Techniques For Managing Sales People
Sales Resilience