Categories About Us

Marketing & Sales

From Assistant to Advisor
In Focus: Strategic Target Setting
Handling Objections
Effective Negotiation
Managing Negotiation
Customer Service Best Practices
High-impact interpersonal skills
Power BI for Everyday Users
Personal Branding
An Introduction to Business Research Methods
AI Fundamentals
Understanding your Customers
Commercial Awareness for Managers
Negotiation Skills
AI-Driven Personalization
Sales Resilience
Emotional Intelligence in Sales
Agile is Dead? Long Live Agile!
How to Use AI for Peak Sales Performance
Complex Negotiations
Customer service
In Focus: Building a Brand with Content Marketing
Creating and Selling the Customer Experience
Personal Brand Messaging
Consultative Selling Skills
Winning Over Tough Clients with Ease
Networking with Purpose
Basic Selling Skills
Working with Uncertainty
Brand Development and Storytelling
Artificial Intelligence in Digital Marketing
Proposal Power
Influencing and Persuasion skills
Effective Ways to Close Deals & Win More Business
Listening in the Digital Age
12 Smart Practices to Improve Marketing and Sales
Strategic Marketing
Pitch like a Pro
10 Selling Habits To Change For Better Results
Presentation Skills: Post-Presentation Tips
B2B Digital Marketing
Closing the Sale
Handling Customer Objections
Customer Service
Fundamentals of communication, P.R. and leadership
The Experts Teach: Customer Care
3 Different Management Styles and When To Use Them
Digital Marketing Handbook (Vol 1)
Manage Your Pipeline To Manage Success
Dealing with Difficult Clients
10 Ways To Boost Your Sales Confidence
Business Success: Aligning Strategy and Strengths
Digital Marketing Handbook (Vol 2)
Effective Ways to Communicate With Customers
Keep Moving: Empathy and Growth Mindset
How to successfully start your own podcast! (1/6)
Managing Difficult Customers
Master your Sales Technique
Mastering Sales Conversations
Digital Marketing Handbook (Vol 6)
Fundamentals of Data Visualization
Digital Marketing Handbook (Vol 4)
Making Customer Service Count
Winning Pitches for Investors
How to successfully start your own podcast! (2/6)
Simple Easy Elevator Pitch
Leadership: How to Negotiate
Thrive After Five & Master Off-Hours Work
Branding through Logos
Will AI Replace the Sales Rep
Get your audience to read your posts TO THE END
How to Build Your Personal Brand
Storytelling in Business
Content Marketing
Business Digitalization
Channel Management
Personal Branding is a Key Skill
Don't Say Yes to EVERYONE
Strategic Debtor Management and Terms of Sale
100 Low-Cost Ways to Promote your Business
Motivational Mindset
How to successfully start your own podcast! (5/6)
Preparation & Mindset
5 Techniques For Managing Sales People
Controlling the Sale
How to Create and Write Nuggets of Content Gold
How to Name Your Brand
Thoughtful Persuasion
What Do I Do With All This Data?
How to Build a Subscription Movement
A guide to Content Marketing
The Secrets to Master a Customer-Centric Strategy
A guide to Contemporary Data Driven Marketing
Search Engine Advertising
Productivity Hacks to Maximise Your Workday
The Four Faces of Marketing
Managing Your Personal Brand Presence
Keep Moving: Crisis Marketing
Internet Marketing
Marketing for the Non-Marketing Manager Part IV
Digital Marketing Handbook (Vol 3)
Using LinkedIn as a Business Tool
Mastering the Sales Cycle
Influencer Marketing Strategies
Building a Professional LinkedIn Profile
Building a Professional Network Using LinkedIn
Write Amazing Headlines to Delight Your Audience
Content Creation: Fast & Easy Is A Slippery Slope
Pitching Successfully to Customers
Sales Fails and How To Fix Them
Vive la Difference
Mini-Goals In Sales: Steps To Success
Developing an Internet Marketing Strategy
Social Selling
Essentials of Marketing Research
Sales Planning
What’s Growth Hacking?
How to Handle Price Negotiation
Expert Talk: Customer Retention, #1 Growth Hack
Digital Marketing Handbook (Vol 5)
How to successfully start your own podcast! (3/6)
Must-Have Content for Your Business Website
Sales Effectiveness
Leadership: How to Network
Powerful Online Communication
How To Get Out Of A Sales Slump
How to Maximise Your Juiciest Content
The 3 Critical Discovery Questions
Handling Objections at Each Stage of the Process
Email Marketing
Be Your Customer’s Decision-Coach
Send Better Emails, Make More Money
Discover the Brand You Already Have
Sell Through Storytelling
Marketing: Everything You Need to Know
Negotiating Sales
How to Use Video like a Leader
Setting and Selling Price
Changing your Sales Mindset
Negotiation Tactics for Optimal Purchasing Deals
Why Creative Expression is Worth Investing in?
The Bullwhip Effect in Supply Chain Management
Grow Your Customers with Cross-Selling Techniques
How to Reach an Agreement
Managing Salespeople Made Easier with KPIs
Six Ways for More Mindful Social Media Use
Sales Presentation Techniques
Ten Tips to Win Your Next Pitch
How to Penetrate A Sales Market in 90 Days
In Focus: the Future of Recruitment
Mastering Sales Principles
The Foundations of a Personal Branding Strategy
Understanding Social Media
How to Talk to Print Journalists
Social Media Secrets: Write to Ignite Interest
SMART Marketing Strategy: Align Actions with Goals
How to Manage Your Remote Sales Team
How to sell your value and your price
Market Research
Winning over Difficult Clients
Essentials of Marketing Research: Part I
Mastering the Art of Face to Face Customer Service
The Pitch Canvas
The 5 Keys to Managing Sales Performance
Price: The Deadliest Sales Objection
Email Marketing: Increase Visibility & Conversions
Why Consistency Matters in Your Marketing Approach
Virtual Selling
Writing Non-Fiction Books
How to speak up to create change with VP Wright
Strong Sales Presentations
First Steps in Selling
Mastering Sales Fears
Demystifying Marketing
From pushy to natural promotion with Heather Sager
Pitching - Frequently Asked Questions
Customer Care
Marketing for the Non-Marketing Manager Part I
Success in Selling: A Light-Hearted Guide, Part I
Effective Marketing
Being a Natural Born Seller
7 Behaviours of Highly Effective Sales Managers
Cool It!
Questions that will win you the sale
How to close the sale successfully
Software as a Service (SaaS)
Using storytelling in sales with Clare Cui
Expert Talk: 3 Questions Every Brand Must Answer
Going to the Sales Gym to Improve Your Performance
PASSTA: It's the New Take on SPIN Selling
Marketing Essentials for Small Business
Understanding Your Buyers
Transforming Your Underperforming Sales Team
The Business of Writing Blogs
From Guesswork to Gold: Explore Your Target Market
Relationship Marketing in HR
In Focus: Lessons from the SAP Sales Academy
Re-engaging Prospects Through Email
Overcome Objections & Close the Sale
Why the “Discovery Phase” is Key to Closing Sales
Promote Yourself
Rapport & Influence: Sales Secrets
Foundations of International Trade
The first 5 minutes of a sales call – what to do
Fighting The Scary Monsters of Sales Prospecting
Expert Talk: How to Implement Agile
What is a Pitch
Why a Mentor is Vital in Business
Marketing for the Non-Marketing Manager Part II
Your Future Marketing
Build Your Unique Value Story and Stand Out
Effective Use of Metrics in Sales Management
Marketing & Sales Alignment
Going On a Sales Date To Win Over Customers
Supercharge your Networking using LinkedIn
How to successfully start your own podcast! (6/6)
Your Business Model
Social Media Success
How to Write a Marketing Plan
Verbal Acuity: Communication Impact on Career
An Introduction to Sales
A to Z of How to Grow Your Small Business Online
Succeeding in Sales
Customer Care or Nightmare!
Audiobook: Preparing for Uniqueness
How to successfully start your own podcast! (4/6)
Marketing Communications
Sales Confidence 101
Introduction to the Service Supply Chain
Are You a Sales Manager or a Sales Leader
How to Stand Out
How to Set Up an Office at Home
Creating and Maintaining Sales Excellence
Marketing for the Non-Marketing Manager Part III
Affiliate Marketing
Amazon Prime
Negotiate at home and abroad
How Salespeople Stay Productive Working from Home
How to Sell with a Genuine Human Approach
Look at Being Different in Your Industry
Choosing the Right Recruiter
Marketing: Psychology Behind Profit
Booking Meetings over the Phone
Building a Professional Reputation Using LinkedIn
8 Steps to Building Meaningful Connections
How to Structure your Pitch
Boost your Sales Conversion
How to Turn Customers into Fans
Effortless Email Networking
Advanced Strategic Pricing
On-Page SEO that You Can Do Yourself
Your Customer Journey
Obtaining and Retaining Customers - Part I
E-Commerce and the Future of Business
Business Blogs
White paper: Learning Content Strategy
The Sales Cycle for Veterans and Novices
Success in Selling: A Light-Hearted Guide, Part II
Words that Sell
Essentials of Marketing Research: Part II
In Focus: Power of Improvisation in Business
50 Ways to lead your sales team
Working Capital and Strategic Debtor Management
Pitch to Win Buy-in for Your Projects and Ideas
Making Sure You Use Negativity Positively to Grow
Mastering the Sales Mindset
Introduction to E-Commerce
Removing the Competition
Handling Objections in Sales
Mastering the Sales Interaction
Your Brand, Your Treasure
Controlling The Sale
Content Marketing: Further development areas
How to Use Social Media for Work Efficiency
Cognitive Selling
Content Marketing: Implementation
Transformational Sales Prospecting Strategies
Sales presentations that will win you the business
How to Make Marketing Fun
Using Fast Thinking in Business
Obtaining and Retaining Customers - Part II
Audiobook: 50 Ways To Lead Your Sales Team
Practical PR
Seven Ways to Build Trust into The Sales Process
Is The Customer Really Always Right?
Explaining Marketing to Grank, an Alien
B2B Selling Skills
Using Social Media for Personal Gain
Reinforcing your Sales Case
Motivating Salespeople To Their Success
Your Marketing Strategy
Your PR Strategy
How to Grow Your Virtual Network
Performance Improvement Plan
The Science of Sales
The Making of A DIGITAL BLITZ
Successful Selling in a Virtual World
Virtual Engagement for Successful Sales
Beautiful Blogs
Resilience in Customer Service
Making a Mark in the Media
Why Payments are Critical to a Marketing Strategy
Managerial Marketing in the Real World
Your Meaningful Work
Creating Engaging Virtual Events
Ethical storytelling with Cassandra Le
Lead Generation - A Primer
How to Build a Lead Generation Engine
Public Relations in the XXI Century
Your Sales Strategy
Summiting Sales
The Best Apps to Use to Sell Virtually
Discover your values, and others who share them
Neomarketing
Preparing for the Sale
Your Marketing Mindset
Expert Talk: Attract Clients with Authenticity
How to Network Without Overstuffing Your Calendar
How to Build Sales Confidence
Selling Demystified
Why Many Sales Managers Fail
How to Sell Virtually Part 1
Consumer Behaviors Affecting Business' Marketing
Why People Buy
Working from Home as a Recruitment Consultant
14 Reasons Why You Did Not Close the Sale
Digital Marketing Without Cookies
Professionally Helping People to Buy from You III
Matching Your Selling to Your Customers' Buying
Look Before you Leap
Knowing What to Ask For Effective Networking
Expert Talk: Weight Watcher's Rebrand to WW
A Guide to Using Touchpoints in Marketing
Preparing for Cold Calls
Internet Marketing Strategies For Your Business
How to Sell When Times are Tough
Authenticity in Business
In Focus: Employer Branding at Albert Heijn
Market Research – Glass Half-full or Half-empty?
Buyer behaviour
Content Marketing for Small Businesses
How to plan and prepare for sales success
Marketing Automation & Integration
Engage a Growing Network with “Friendly Follow Up”
Sales Alchemy: Turn Cold Calls into GOLD Calls
Facilitating Effective Sales Meetings
Sales Success Blueprint
How To Meet Anyone By Hosting a Simple Podcast
Building Your Confidence in Sales
I Am Not Your Sales GURU
Sales by Numbers
Sales for Engineering Companies
Boost Your Profile In Print
How to Conduct Great Virtual Sales Meetings
The 5 Critical Sales Management Focus Areas
Increase Your Brand Visibility
The Means to the End
Find Great Business Marketing Software Every Time
After the Sales Call
Virtual Sales Presentations
How to Lead Your Sales Team
Network Above Your League with Podcasting
Getting Past Gatekeepers
Making PPC Marketing Profitable
Using Net Promoter Scores for Events
How to Build a Loyal Audience
Virtual Selling Success
The Subscription Movement
Unseen
Successful Prospecting in Sales
How to Reduce NO SHOWS from Virtual Sales Meetings
Your Marketing Tactics
The Power of Conjoint Analysis
Consumer Behaviour and PR
Sales Emails That Prospects Will Actually Read
Expert Talk: Sell your Business with Storytelling
Social Media for Lead Gen
Employee Empowerment is doomed, unless…
Maximize Your Sales Success
How to Beat your Pitching Nerves
Digital Marketing: What You’re Told & Sold
Professionally Helping People to Buy from You II
Your MarTech Stack
The 90 Minute Marketing Plan
Introduction to Naming a New Brand
B2C Ecommerce
Prospecting and Gaining Referrals
Rethinking Your Sales Force Org Structure
How to make your profile WORTH staying on
Telesales
Marketing Automation Basic to Advanced Integration
Getting Started with Podcasting for Business
Finding Post-Covid Brand Trends
Understanding Buyers
Micro Talk: Getting Back to B2C
Professionally Helping People to Buy from You I
In Focus: What Does Your Company Brand Stand For?
Using Emotion in Sales
Prospecting and Following up
Decoding Buyer Behavior
Virtual Selling: Making it Work for You!
Being Genuine with Yourself and Customers
Better Your Sales With This One Tip
Creativity, Brand Narrative & the Power of Story
Strategy, Marketing Plans and Small Organisations
How to Develop Your Sales team
Effective Sales Meetings
Ghosting in Work & Business and Long-Term Effects
Gaining an Unfair Advantage
Essentials of Marketing Research: Exercises
Power Up Your Sales Culture In 30 Mins
Removing Limiting Beliefs to Excel in Sales
Craft Narratives That Sell
Media and Cultural Theory
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Customer Perspective
Strategic Analysis of Supply Chain Design
Consumer Psychology for the 21st Century
Berliner Balanced Scorecard: Employee Perspective
Web 2.0 and Social Media
Managing Difficult Salespeople
D and I Focus: Agility and Sales Organizations