Knihy na téma Marketing a Prodej

Marketing Communications

The Four Faces of Marketing

Inbound Marketing

How to start the Ultimate Online Business

Essentials of Marketing Research: Part II

Umění uvědomělého líderství

Interpersonální dovednosti s velkým dopadem

Essentials of Marketing Research

An Introduction to Business Research Methods

Strategic Marketing

Web 2.0 and Social Media

Negotiation & Assertiveness

Consumer Behaviour and PR

Strategy, Marketing Plans and Small Organisations

Influencing and Persuasion skills

Using Social Media for Personal Gain

Powerful Strategies for Sales Success

Marketing: Psychology Behind Profit

Managerial Marketing in the Real World

Introduction to E-Commerce

Handling Objections in Sales

Consumer Psychology for the 21st Century

Making PPC Marketing Profitable

Branding through Logos

12 Smart Practices to Improve Marketing and Sales

How to Sell When Times are Tough

How to Turn Customers into Fans

Amazon Prime

Closing the Sale

Negotiating Sales

First Steps in Selling

Sales Planning

Customer Care or Nightmare!

50 Shades of Digital Marketing

Market Research

50 Ways to lead your sales team

Sales Alchemy: Turn Cold Calls into GOLD Calls

Basic Selling Skills

The Naked Buyer

B2B Selling Skills

Effective Marketing

Business Blogs

Sales Presentation Techniques

How to build a subscription business

The Experts Teach: Customer Care

Working with Uncertainty

Understanding Social Media

Micro Talk: Consultative Selling Skills, Part 1

Expert Talk: Internal Marketing

Berliner Balanced Scorecard: Employee Perspective

Expert Talk: Online Marketing

Micro Talk: Customer Service - Listening

Expert Talk: Telephone Sales

Strategic Debtor Management and Terms of Sale

Quality by Design

Expert Talk: Marketing Research and Analysis

Micro Talk: Understanding Buyers Part 2

Expert Talk: How to Structure your Pitch

Audiobook: How to build a subscription business

How to write a marketing plan

Expert Talk: Content Marketing

Marketing for the Non-Marketing Manager Part IV

Advanced Strategic Pricing

Expert Talk: Customer Service

Micro Talk: Succeeding in Sales

Expert Talk: The Pitch Canvas

High-impact interpersonal skills

Writing Non-Fiction Books

Expert Talk: Stacking the Sales Pipeline

Micro Talk: Getting Back to B2C

Expert Talk: How to Attract your Co-Creators

Expert Talk: How to Beat your Pitching Nerves

Berliner Balanced Scorecard: Customer Perspective

Fundamentals of communication, P.R. and leadership

Expert Talk: Customer Retention, #1 Growth Hack

Micro Talk: Understanding your Customers

Micro Talk: Effective Sales Meetings

In Focus: What Does Your Company Brand Stand For?

Micro Talk: The Science of Sales

Commercial Awareness for Managers

Micro Talk: After the Sales Call

Micro Talk: Consultative Selling Skills, Part 3

Content Marketing: Further development areas

Micro Talk: Consultative Selling Skills, Part 2

Reinforcing your Sales Case

How to Name Your Brand

Expert Talk: Customer Service & Retention

The Basics of User Experience Design

Micro Talk: Effective Negotiation

Introduction to the Service Supply Chain

Marketing for the Non-Marketing Manager Part II

Expert Talk: Pricing

Expert Talk: Marketing Basics

Expert Talk: What is a Pitch

Pre-Call Planning Pharmaceutical Selling

Your Brand, Your Treasure

The Bullwhip Effect in Supply Chain Management

A guide to Content Marketing

Expert Talk: Winning Pitches for Investors

Micro Talk: Understanding Buyers Part 4

Negotiate at home and abroad

Micro Talk: Managing Negotiation

Micro Talk: Preparing for the Sale

Micro Talk: Understanding Buyers Part 3

Keep Moving: Crisis Marketing

Marketing for the Non-Marketing Manager Part III

Mastering Sales Fears

Expert Talk: Ace the Sale!

Expert Talk: Commercial Storytelling

Sales for Engineering Companies

Expert Talk: Making Online Sales

Expert Talk: Top Takeaways of Digital Marketing

Facilitating Effective Sales Meetings

Expert Talk: Product Marketing

Expert Talk: The B2B Sales Blueprint

Social Selling

Micro Talk: Influencing Skills

Expert Talk: Using Net Promoter Scores for Events

Software as a Service (SaaS)

Expert Talk: Procurement & Negotiation

Micro Talk: Following Up On Appraisals

Micro Talk: Prospecting and Following up

Micro Talk: Preparing for Cold Calls

Expert Talk: 6 Digital Marketing Lessons

Expert Talk: Sell your Business with Storytelling

Expert Talk: Pitching Successfully to Customers

Expert Talk: Brand Development and Storytelling

In Focus: Lessons from the SAP Sales Academy

How to Build a Lead Generation Engine

Micro Talk: Booking Meetings over the Phone

Expert Talk: Pitching for a Job

Micro Talk: Understanding Buyers Part 1

Expert Talk: Attract Clients with Authenticity

The Power of Conjoint Analysis

Micro Talk: Strong Sales Presentations, Part 1

Micro Talk: Customer Service Best Practices

Boost Your Profile In Print

Expert Talk: B2B Sales

Micro Talk: Overcome Objections & Close the Sale

Expert Talk: Introduction to Naming a New Brand

Explaining Marketing to Grank, an Alien

Telesales

Expert Talk: Story Telling with Social Media

Marketing for the Non-Marketing Manager - Part I

Expert Talk: Weight Watcher's Rebrand to WW

Micro Talk: Strong Sales Presentations, Part 2

Micro Talk: Using Emotion in Sales

Audiobook: 50 Ways To Lead Your Sales Team

Expert Talk: Commercial Awareness

Micro Talk: Avoid these Sales Mistakes, Part 1

Micro Talk: How to Reach an Agreement

Micro Talk: Avoid these Sales Mistakes, Part 2

Expert Talk: E-Commerce Marketing

Expert Talk: Content Marketing and Authenticity

Micro Talk: Negotiation Skills

Summiting Sales

An Introduction to Sales

Customer Care

Content Marketing

In Focus: Employer Branding at Albert Heijn

Content Marketing for Small Businesses

Expert Talk: Influencer Marketing

Obtaining and Retaining Customers - Part I

Micro Talk: Communication & Influence

Authenticity in Business

Essentials of Marketing Research: Part I

Naked Prospecting

Keep Moving: How to Market During a Crisis

Expert Talk: Master your Sales Technique

Micro Talk: Sales Effectiveness

Affiliate Marketing

Creating and Maintaining Sales Excellence

Expert Talk: Being a Natural Born Seller

Expert Talk: Pitching - Frequently Asked Questions

Get off your butt! Volume II

Email Marketing

Channel Management

Obtaining and Retaining Customers - Part II

Media and Cultural Theory

Working Capital and Debtor Management: Exercises

Internet Marketing

Essentials of Marketing

Working Capital and Strategic Debtor Management

Successful Prospecting in Sales

Internet Marketing Strategies For Your Business

Pharmaceutical Selling

How to sell your value and your price

Practical PR

Strategic Analysis of Supply Chain Design

Developing an Internet Marketing Strategy

Content Marketing: Implementation

Get off your butt! Volume I

Managing Customer Experience in the Networked Age

The Sales Cycle for Veterans and Novices

Essentials of Marketing Research: Exercises

Buyer behaviour