Knihy na téma Marketing a Prodej

Umění uvědomělého líderství

Interpersonální dovednosti s velkým dopadem

An Introduction to Business Research Methods

Introduction to E-Commerce

Understanding Social Media

12 Smart Practices to Improve Marketing and Sales

Powerful Online Communication

Content Marketing: Implementation

How to start the Ultimate Online Business

50 Shades of Digital Marketing

Social Selling

Using Social Media for Personal Gain

Content Marketing

Internet Marketing Strategies For Your Business

The Four Faces of Marketing

Content Marketing: Further development areas

Negotiate at home and abroad

How to Make Marketing Fun

Inbound Marketing

Marketing Communications

Strategic Marketing

Obtaining and Retaining Customers - Part I

Obtaining and Retaining Customers - Part II

Effective Marketing

Essentials of Marketing

Lead Generation - A Primer

100 Low-Cost Ways to Promote your Business

Expert Talk: Attract Clients with Authenticity

Expert Talk: Procurement & Negotiation

Developing an Internet Marketing Strategy

Web 2.0 and Social Media

Email Marketing

Branding through Logos

How to Turn Customers into Fans

Marketing: Psychology Behind Profit

Influencing and Persuasion skills

Internet Marketing

Affiliate Marketing

How to build a subscription business

Strategic Debtor Management and Terms of Sale

High-impact interpersonal skills

50 Ways to lead your sales team

Successful Prospecting in Sales

A guide to Content Marketing

How to Build a Lead Generation Engine

The Power of Conjoint Analysis

How to write a marketing plan

Content Marketing for Small Businesses

Expert Talk: Online Marketing

Pre-Call Planning Pharmaceutical Selling

Explaining Marketing to Grank, an Alien

Making PPC Marketing Profitable

Advanced Strategic Pricing

Managerial Marketing in the Real World

Micro Talk: Changing your Sales Mindset

Mastering Sales Principles

Writing Non-Fiction Books

Amazon Prime

Mastering Sales Fears

Managing Customer Experience in the Networked Age

Sales Planning

Reinforcing your Sales Case

Creating and Maintaining Sales Excellence

Market Research

An Introduction to Sales

B2B Selling Skills

How to Sell When Times are Tough

Powerful Strategies for Sales Success

Sales Alchemy: Turn Cold Calls into GOLD Calls

Essentials of Marketing Research

Essentials of Marketing Research: Part II

Strategy, Marketing Plans and Small Organisations

White paper: Learning Content Strategy

Expert Talk: The B2B Sales Blueprint

Expert Talk: Content Marketing and Authenticity

How to Name Your Brand

Mastering the Sales Cycle

Marketing for the Non-Marketing Manager Part III

Practical PR

Expert Talk: Introduction to Naming a New Brand

Micro Talk: Gaining an Unfair Advantage

Marketing for the Non-Marketing Manager Part II

Expert Talk: E-Commerce Marketing

Marketing for the Non-Marketing Manager Part IV

Audiobook: How to build a subscription business

Expert Talk: Marketing Basics

Expert Talk: Customer Service

Expert Talk: Making Online Sales

In Focus: Lessons from the SAP Sales Academy

In Focus: Employer Branding at Albert Heijn

Your Brand, Your Treasure

Expert Talk: Pricing

Software as a Service (SaaS)

Keep Moving: Crisis Marketing

In Focus: Building a Brand with Content Marketing

Expert Talk: Content Marketing

Fundamentals of communication, P.R. and leadership

Commercial Awareness for Managers

Expert Talk: Internal Marketing

Expert Talk: Brand Development and Storytelling

Expert Talk: Product Marketing

Marketing for the Non-Marketing Manager - Part I

Introduction to the Service Supply Chain

Expert Talk: Influencer Marketing

Expert Talk: 6 Digital Marketing Lessons

Expert Talk: Marketing Research and Analysis

Micro Talk: Consultative Selling Skills, Part 3

Expert Talk: Company Branding Lessons

Expert Talk: 3 Questions Every Brand Must Answer

Expert Talk: Top Takeaways of Digital Marketing

Expert Talk: Commercial Storytelling

Expert Talk: What’s Growth Hacking?

Keep Moving: How to Market During a Crisis

Working with Uncertainty

Pharmaceutical Selling

The Experts Teach: Customer Care

Essentials of Marketing Research: Part I

The Sales Cycle for Veterans and Novices

Business Blogs

The Naked Buyer

Channel Management

Naked Prospecting

Strategic Analysis of Supply Chain Design

Negotiating Sales

Sales Presentation Techniques

Sales for Engineering Companies

Summiting Sales

How to sell your value and your price

Expert Talk: Writing Skills and Sales Copywriting

Media and Cultural Theory

Micro Talk: Negotiation Skills

Expert Talk: How to Structure your Pitch

Expert Talk: Telephone Sales

Expert Talk: Customer Service & Retention

Expert Talk: Customer Retention, #1 Growth Hack

Micro Talk: Influencing Skills

The Bullwhip Effect in Supply Chain Management

First Steps in Selling

Working Capital and Debtor Management: Exercises

Micro Talk: Communication & Influence

Micro Talk: Succeeding in Sales

In Focus: What Does Your Company Brand Stand For?

Audiobook: 50 Ways To Lead Your Sales Team

Micro Talk: Overcome Objections & Close the Sale

Customer Care or Nightmare!

Micro Talk: Effective Negotiation

Micro Talk: Customer Service Best Practices

Expert Talk: Story Telling with Social Media

Expert Talk: Weight Watcher's Rebrand to WW

Virtual Engagement for Successful Sales

Expert Talk: Complex Negotiations

Micro Talk: Booking Meetings over the Phone

Boost Your Profile In Print

How to Sell Virtually Part 1

Micro Talk: Understanding your Customers

Micro Talk: Consultative Selling Skills, Part 2

Expert Talk: Pitching Successfully to Customers

Micro Talk: Managing Negotiation

Micro Talk: Getting Past Gatekeepers

Expert Talk: Sell your Business with Storytelling

Micro Talk: Consultative Selling Skills, Part 1

Berliner Balanced Scorecard: Employee Perspective

Micro Talk: Sales Effectiveness

Micro Talk: Preparing for the Sale

Effective Use of Metrics in Sales Management

Micro Talk: Understanding Buyers Part 1

Micro Talk: After the Sales Call

Professionally Helping People to Buy from You III

Ghosting in Work & Business and Effects Long-Term!

Professionally Helping People to Buy from You I

Professionally Helping People to Buy from You II

Micro Talk: Prospecting and Following up

Micro Talk: Effective Sales Meetings

Expert Talk: Ace the Sale!

Basic Selling Skills

Micro Talk: Strong Sales Presentations, Part 2

Micro Talk: Understanding Buyers Part 4

Micro Talk: Handling Objections

Expert Talk: Being a Natural Born Seller

Expert Talk: The Pitch Canvas

Micro Talk: Preparing for Cold Calls

Expert Talk: Commercial Awareness

Expert Talk: Master your Sales Technique

Expert Talk: How to Beat your Pitching Nerves

Micro Talk: Avoid these Sales Mistakes, Part 2

Micro Talk: Understanding Buyers Part 2

Micro Talk: How to Reach an Agreement

Micro Talk: Removing the Competition

Micro Talk: Preparation & Mindset

How to Maximise Your Juiciest Content

Micro Talk: Understanding Buyers Part 3

Micro Talk: Prospecting and Gaining Referrals

Telesales

Rethinking Your Sales Force Org Structure

Micro Talk: Getting Back to B2C

The Best Apps to Use to Sell Virtually

How Salespeople Stay Productive Working from Home

How to Reduce NO SHOWS from Virtual Sales Meetings

Virtual Sales Presentations

Expert Talk: Stacking the Sales Pipeline

Micro Talk: Customer Service - Listening

Authenticity in Business

Expert Talk: Pitching - Frequently Asked Questions

Expert Talk: Winning Pitches for Investors

Micro Talk: Using Emotion in Sales

Micro Talk: Strong Sales Presentations, Part 1

Facilitating Effective Sales Meetings

Expert Talk: Using Net Promoter Scores for Events

Expert Talk: What is a Pitch

Berliner Balanced Scorecard: Customer Perspective

Expert Talk: B2B Sales

Micro Talk: Avoid these Sales Mistakes, Part 1

Micro Talk: The Science of Sales

8 Steps to Building Meaningful Connections

E-Commerce and Maximizing Your Online Sales

Closing the Sale

Working Capital and Strategic Debtor Management

Success in Selling: A Light-Hearted Guide, Part I

Buyer behaviour

Essentials of Marketing Research: Exercises

Handling Objections in Sales

Consumer Behaviour and PR

Customer Care

Consumer Psychology for the 21st Century

Success in Selling: A Light-Hearted Guide, Part II