Knihy na téma Marketing a Prodej

Working Capital and Strategic Debtor Management

Umění uvědomělého líderství

Interpersonální dovednosti s velkým dopadem

100 Low-Cost Ways to Promote your Business

Managing Customer Experience in the Networked Age

Mastering Sales Fears

Consumer Psychology for the 21st Century

Expert Talk: Commercial Awareness

Market Research

How to Reduce NO SHOWS from Virtual Sales Meetings

Micro Talk: Sales Effectiveness

Expert Talk: Company Branding Lessons

Micro Talk: Preparing for Cold Calls

Berliner Balanced Scorecard: Customer Perspective

Pharmaceutical Selling

Virtual Engagement for Successful Sales

Expert Talk: Product Marketing

Micro Talk: The Science of Sales

Social Selling

Commercial Awareness for Managers

Powerful Online Communication

How to start the Ultimate Online Business

Explaining Marketing to Grank, an Alien

Sales Presentation Techniques

How to sell your value and your price

Inbound Marketing

Practical PR

The Business of Writing Blogs

Amazon Prime

Email Marketing

Effective Use of Metrics in Sales Management

Expert Talk: Stacking the Sales Pipeline

In Focus: Building a Brand with Content Marketing

Expert Talk: How to Structure your Pitch

Expert Talk: Being a Natural Born Seller

Micro Talk: Effective Negotiation

Micro Talk: Preparing for the Sale

Micro Talk: Understanding Buyers Part 2

Expert Talk: B2B Sales

Expert Talk: E-Commerce Marketing

In Focus: Lessons from the SAP Sales Academy

Micro Talk: Avoid these Sales Mistakes, Part 2

Expert Talk: The Pitch Canvas

Negotiating Sales

High-impact interpersonal skills

Obtaining and Retaining Customers - Part I

Keep Moving: How to Market During a Crisis

Obtaining and Retaining Customers - Part II

Web 2.0 and Social Media

Managerial Marketing in the Real World

Branding through Logos

Marketing: Psychology Behind Profit

Berliner Balanced Scorecard: Employee Perspective

Media and Cultural Theory

Search Engine Advertising

Internet Marketing Strategies For Your Business

Making PPC Marketing Profitable

Successful Prospecting in Sales

Telesales

Micro Talk: Influencing Skills

How to Name Your Brand

Expert Talk: Master your Sales Technique

E-Commerce and Maximizing Your Online Sales

Micro Talk: Avoid these Sales Mistakes, Part 1

Expert Talk: Content Marketing

Micro Talk: Prospecting and Gaining Referrals

Expert Talk: Marketing Research and Analysis

Expert Talk: Customer Service

Micro Talk: How to Reach an Agreement

Expert Talk: Writing Skills and Sales Copywriting

Micro Talk: Consultative Selling Skills, Part 3

An Introduction to Sales

Expert Talk: Attract Clients with Authenticity

How to Sell Virtually Part 1

Expert Talk: Pitching Successfully to Customers

Mastering Sales Principles

Email Marketing: Increase Visibility & Conversions

Marketing Automation Basic to Advanced Integration

How Salespeople Stay Productive Working from Home

Expert Talk: Using Net Promoter Scores for Events

Expert Talk: Commercial Storytelling

Channel Management

Content Marketing for Small Businesses

Expert Talk: Pitching - Frequently Asked Questions

Micro Talk: Understanding Buyers Part 4

Buyer behaviour

Handling Objections in Sales

Virtual Sales Presentations

Expert Talk: Customer Service & Retention

Marketing for the Non-Marketing Manager Part I

A guide to Content Marketing

Marketing for the Non-Marketing Manager Part III

Working with Uncertainty

Marketing for the Non-Marketing Manager Part II

Marketing Essentials for Small Business

B2B Selling Skills

Working Capital and Debtor Management: Exercises

Fundamentals of communication, P.R. and leadership

Effective Marketing

Strategic Marketing

12 Smart Practices to Improve Marketing and Sales

Lead Generation - A Primer

Essentials of Marketing Research: Exercises

Expert Talk: Introduction to Naming a New Brand

How to Make Marketing Fun

On-Page SEO that You Can Do Yourself

Creating and Maintaining Sales Excellence

The Experts Teach: Customer Care

Strategic Debtor Management and Terms of Sale

Introduction to E-Commerce

Closing the Sale

Software as a Service (SaaS)

Expert Talk: What is a Pitch

Micro Talk: Getting Past Gatekeepers

Micro Talk: Removing the Competition

Expert Talk: Top Takeaways of Digital Marketing

Affiliate Marketing

Business Blogs

Micro Talk: Effective Sales Meetings

Expert Talk: 6 Digital Marketing Lessons

Expert Talk: Weight Watcher's Rebrand to WW

Micro Talk: Overcome Objections & Close the Sale

Find Great Business Marketing Software Every Time

Micro Talk: Customer Service - Listening

Rethinking Your Sales Force Org Structure

Keep Moving: Crisis Marketing

Micro Talk: Communication & Influence

Expert Talk: Brand Development and Storytelling

Micro Talk: Strong Sales Presentations, Part 1

Micro Talk: Succeeding in Sales

Micro Talk: Prospecting and Following up

How to Maximise Your Juiciest Content

Audiobook: How to build a subscription business

Expert Talk: Internal Marketing

How to Turn Customers into Fans

Consumer Behaviour and PR

Your Brand, Your Treasure

Content Marketing

Influencing and Persuasion skills

Basic Selling Skills

Essentials of Marketing Research

50 Shades of Digital Marketing

Essentials of Marketing Research: Part II

Success in Selling: A Light-Hearted Guide, Part I

Developing an Internet Marketing Strategy

How to Build a Lead Generation Engine

Summiting Sales

The Naked Buyer

How to build a subscription business

Customer Care or Nightmare!

Negotiate at home and abroad

The Power of Conjoint Analysis

Reinforcing your Sales Case

Strategy, Marketing Plans and Small Organisations

Boost Your Profile In Print

Expert Talk: Story Telling with Social Media

Micro Talk: Negotiation Skills

Expert Talk: Influencer Marketing

Expert Talk: How to Beat your Pitching Nerves

Expert Talk: Marketing Basics

Expert Talk: 3 Questions Every Brand Must Answer

Essentials of Marketing Research: Part I

Micro Talk: Consultative Selling Skills, Part 2

Expert Talk: Pricing

Expert Talk: Online Marketing

Micro Talk: Strong Sales Presentations, Part 2

Micro Talk: Customer Service Best Practices

Ghosting in Work & Business and Effects Long-Term!

Expert Talk: Sell your Business with Storytelling

Expert Talk: Telephone Sales

Expert Talk: Ace the Sale!

Professionally Helping People to Buy from You II

Writing Non-Fiction Books

Digital Marketing: What You’re Told & Sold

Micro Talk: Gaining an Unfair Advantage

Micro Talk: Understanding your Customers

Sales Alchemy: Turn Cold Calls into GOLD Calls

Using Social Media for Personal Gain

Marketing Communications

Essentials of Marketing

An Introduction to Business Research Methods

The Four Faces of Marketing

Internet Marketing

Sales Planning

Controlling The Sale

Pre-Call Planning Pharmaceutical Selling

The Sales Cycle for Veterans and Novices

Introduction to the Service Supply Chain

Marketing for the Non-Marketing Manager Part IV

How to Sell When Times are Tough

Neomarketing

Content Marketing: Implementation

Success in Selling: A Light-Hearted Guide, Part II

Customer Care

How to write a marketing plan

Naked Prospecting

White paper: Learning Content Strategy

Content Marketing: Further development areas

Strategic Analysis of Supply Chain Design

Micro Talk: Changing your Sales Mindset

In Focus: What Does Your Company Brand Stand For?

Micro Talk: Understanding Buyers Part 3

Expert Talk: Making Online Sales

Micro Talk: Consultative Selling Skills, Part 1

Audiobook: 50 Ways To Lead Your Sales Team

In Focus: Employer Branding at Albert Heijn

Expert Talk: What’s Growth Hacking?

Authenticity in Business

Expert Talk: Winning Pitches for Investors

Micro Talk: Managing Negotiation

Expert Talk: Content Marketing and Authenticity

Micro Talk: Handling Objections

Micro Talk: Using Emotion in Sales

Advanced Strategic Pricing

Expert Talk: Procurement & Negotiation

Micro Talk: Understanding Buyers Part 1

Micro Talk: Preparation & Mindset

Sales for Engineering Companies

Expert Talk: Customer Retention, #1 Growth Hack

Professionally Helping People to Buy from You I

The Best Apps to Use to Sell Virtually

Expert Talk: The B2B Sales Blueprint

Professionally Helping People to Buy from You III

Facilitating Effective Sales Meetings

8 Steps to Building Meaningful Connections

Micro Talk: After the Sales Call

Consumer Behaviors Affecting Business' Marketing

Micro Talk: Booking Meetings over the Phone

Micro Talk: Getting Back to B2C

Expert Talk: Complex Negotiations

Mastering the Sales Cycle

Successful Selling in a Virtual World

The Bullwhip Effect in Supply Chain Management

First Steps in Selling

Understanding Social Media

Powerful Strategies for Sales Success

50 Ways to lead your sales team