Knihy na téma Marketing a Prodej

Umění uvědomělého líderství

Interpersonální dovednosti s velkým dopadem

Negotiate at home and abroad

An Introduction to Business Research Methods

Strategic Debtor Management and Terms of Sale

High-impact interpersonal skills

Influencing and Persuasion skills

How to start the Ultimate Online Business

Strategic Marketing

Essentials of Marketing Research

Marketing: Psychology Behind Profit

50 Ways to lead your sales team

Social Selling

Naked Prospecting

Marketing Communications

Negotiation & Assertiveness

Mastering Sales Principles

Strategic Analysis of Supply Chain Design

Amazon Prime

Writing Non-Fiction Books

Using Social Media for Personal Gain

Successful Prospecting in Sales

Managing Customer Experience in the Networked Age

Mastering Sales Fears

Powerful Strategies for Sales Success

Inbound Marketing

Summiting Sales

Email Marketing

Creating and Maintaining Sales Excellence

Affiliate Marketing

Reinforcing your Sales Case

Sales for Engineering Companies

Internet Marketing

50 Shades of Digital Marketing

12 Smart Practices to Improve Marketing and Sales

An Introduction to Sales

Sales Planning

Negotiating Sales

Sales Presentation Techniques

Understanding Social Media

Effective Marketing

Market Research

How to build a subscription business

Essentials of Marketing

Branding through Logos

How to Turn Customers into Fans

Internet Marketing Strategies For Your Business

Obtaining and Retaining Customers - Part I

B2B Selling Skills

Obtaining and Retaining Customers - Part II

How to Sell When Times are Tough

Sales Alchemy: Turn Cold Calls into GOLD Calls

How to sell your value and your price

Web 2.0 and Social Media

Consumer Behaviour and PR

Strategy, Marketing Plans and Small Organisations

Media and Cultural Theory

The Four Faces of Marketing

Essentials of Marketing Research: Part II

Managerial Marketing in the Real World

Handling Objections in Sales

Introduction to E-Commerce

Consumer Psychology for the 21st Century

Micro Talk: Understanding Buyers Part 2

Working Capital and Debtor Management: Exercises

The Sales Cycle for Veterans and Novices

Success in Selling: A Light-Hearted Guide, Part I

Customer Care

Developing an Internet Marketing Strategy

Commercial Awareness for Managers

Micro Talk: Using Emotion in Sales

Quality by Design

Micro Talk: Customer Service - Listening

Marketing for the Non-Marketing Manager Part III

In Focus: What Does Your Company Brand Stand For?

Micro Talk: Consultative Selling Skills, Part 3

Micro Talk: How to Reach an Agreement

Your Brand, Your Treasure

Expert Talk: Introduction to Naming a New Brand

Micro Talk: Managing Negotiation

Expert Talk: How to Attract your Co-Creators

Pre-Call Planning Pharmaceutical Selling

Expert Talk: Pitching Successfully to Customers

Expert Talk: Brand Development and Storytelling

In Focus: Lessons from the SAP Sales Academy

How to Build a Lead Generation Engine

Keep Moving: Crisis Marketing

Micro Talk: Understanding Buyers Part 3

Explaining Marketing to Grank, an Alien

Telesales

Expert Talk: The Pitch Canvas

The Power of Conjoint Analysis

Micro Talk: Understanding Buyers Part 1

The Basics of User Experience Design

Advanced Strategic Pricing

Micro Talk: The Science of Sales

Audiobook: How to build a subscription business

Expert Talk: Top Takeaways of Digital Marketing

Micro Talk: Consultative Selling Skills, Part 2

Marketing for the Non-Marketing Manager Part II

Micro Talk: Booking Meetings over the Phone

Expert Talk: Pitching for a Job

Expert Talk: Story Telling with Social Media

Micro Talk: Understanding your Customers

Micro Talk: Consultative Selling Skills, Part 1

Expert Talk: Internal Marketing

Expert Talk: Customer Retention, #1 Growth Hack

Micro Talk: Customer Service Best Practices

Expert Talk: Master your Sales Technique

Expert Talk: Customer Service & Retention

Effective Use of Metrics in Sales Management

Expert Talk: Stacking the Sales Pipeline

Expert Talk: Making Online Sales

Micro Talk: Effective Negotiation

Micro Talk: Avoid these Sales Mistakes, Part 1

Micro Talk: After the Sales Call

Expert Talk: Sell your Business with Storytelling

Expert Talk: 6 Digital Marketing Lessons

Micro Talk: Succeeding in Sales

The Bullwhip Effect in Supply Chain Management

Micro Talk: Following Up On Appraisals

Micro Talk: Influencing Skills

Introduction to the Service Supply Chain

Micro Talk: Effective Sales Meetings

Software as a Service (SaaS)

Virtual Engagement for Successful Sales

Micro Talk: Preparing for Cold Calls

Expert Talk: Weight Watcher's Rebrand to WW

Micro Talk: Strong Sales Presentations, Part 2

Content Marketing for Small Businesses

The Naked Buyer

Boost Your Profile In Print

Marketing for the Non-Marketing Manager Part IV

Expert Talk: Telephone Sales

Expert Talk: Attract Clients with Authenticity

Expert Talk: B2B Sales

Expert Talk: Being a Natural Born Seller

Working with Uncertainty

Practical PR

Closing the Sale

Expert Talk: Influencer Marketing

Authenticity in Business

In Focus: Building a Brand with Content Marketing

Expert Talk: How to Structure your Pitch

Business Blogs

Essentials of Marketing Research: Part I

First Steps in Selling

Content Marketing

Micro Talk: Communication & Influence

Basic Selling Skills

Facilitating Effective Sales Meetings

Expert Talk: Product Marketing

Expert Talk: Content Marketing

Expert Talk: The B2B Sales Blueprint

How to write a marketing plan

Expert Talk: Marketing Research and Analysis

Micro Talk: Prospecting and Following up

Expert Talk: Pricing

Expert Talk: How to Beat your Pitching Nerves

Expert Talk: Using Net Promoter Scores for Events

Berliner Balanced Scorecard: Employee Perspective

Berliner Balanced Scorecard: Customer Perspective

Expert Talk: Customer Service

Expert Talk: Marketing Basics

Expert Talk: What is a Pitch

Expert Talk: Winning Pitches for Investors

Micro Talk: Understanding Buyers Part 4

Keep Moving: How to Market During a Crisis

Micro Talk: Getting Back to B2C

Audiobook: 50 Ways To Lead Your Sales Team

Expert Talk: Procurement & Negotiation

Expert Talk: E-Commerce Marketing

Expert Talk: Online Marketing

Micro Talk: Strong Sales Presentations, Part 1

How to Name Your Brand

Expert Talk: Pitching - Frequently Asked Questions

Micro Talk: Avoid these Sales Mistakes, Part 2

Micro Talk: Overcome Objections & Close the Sale

Content Marketing: Further development areas

A guide to Content Marketing

Expert Talk: Commercial Awareness

Marketing for the Non-Marketing Manager - Part I

In Focus: Employer Branding at Albert Heijn

Making PPC Marketing Profitable

Expert Talk: Ace the Sale!

Expert Talk: Commercial Storytelling

Pharmaceutical Selling

Mastering the Sales Cycle

Micro Talk: Sales Effectiveness

Micro Talk: Preparing for the Sale

Expert Talk: Content Marketing and Authenticity

Micro Talk: Negotiation Skills

Working Capital and Strategic Debtor Management

Fundamentals of communication, P.R. and leadership

Customer Care or Nightmare!

Content Marketing: Implementation

The Experts Teach: Customer Care

Success in Selling: A Light-Hearted Guide, Part II

Essentials of Marketing Research: Exercises

Buyer behaviour

Channel Management