Sales objections are a fact of life in sales, yet most salespeople stumble with even the most basic objection handling techniques. As part of our Virtual Selling Series, in this episode we discuss how salespeople can identify and handle sales objections at each stage of the sales process. By the end of this episode, you will have learned the importance of understanding the timing and context of the objection, the 5 different types of objections and a simple framework for uncovering and handing the prospect’s real objections. We will also discuss a few tips and techniques to help you move the sale forward.
