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Professional eBook

Your MarTech Stack

The Intr@preneur’s® Guide to Automating Your Marketing

65
Language:  English
How to plan, document, automate & execute your MarTech Stack.
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Description
Content
book.tabs.learning objectives

The covid pandemic has drastically affected the global economy and forced many industries and sectors to collapse, thousands of businesses to close their doors and for millions of employees, entrepreneurs, and individuals to plan, document, automate and execute their MarTech Stack for 2022 and beyond. Allow this book to gently introduce you to key elements of a successful MarTech Stack to help prepare you get on point, on form and on fire to succeed online.

About the Author

Fraser Hay is a multi-award-winning entrepreneur, marketing consultant and coach and founder of itstacksup.com.His pragmatic and practical approach to identifying and addressing marketing and entrepreneurial challenges has enabled owners, managers, and founders from over 40 countries around the globe to start and grow their business.A professional keynote speaker who has presented on 3 continents, Fraser shares his 20 years of wisdom to help readers to identify and pursue and achieve their goals and objectives.

  • About The Author
  • Introduction
  • The 6 Areas of Your MarTech Stack…
  1. AdTech & Promotion
  2. Content & Experience
  3. Social & Relationships
  4. Sales & Commerce
  5. Customer Data
  6. Management
  • One Last Thing…

Learn to use marketing technologies to simplify your marketing efforts. Identify tactics for effective online advertising and maximizing ad spend returns. Manage social media interactions to nurture customer relationships and build a community. Utilize customer data to enhance sales strategies and improve customer engagement. Implement management reporting systems to measure and analyze marketing success.

About the Author
Fraser

Fraser Hay