Expert Talk: 3 Questions Every Brand Must Answer

notes:
( 0 )
32m 54s
Jazyk:
 en
Discover the three fundamental questions every brand must answer to effectively position itself for growth. Hosted by Erik Fabian, the founder of Upright Brand.
Dette er en Audio Learning titel
Professional Plus abonnement gratis de første 30 dage, derefter $8.99/per måned
Nyeste Audio Learning titler.
O autorovi

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping o

Every brand must answer three fundamental questions to effectively position itself for growth. In this expert talk we will explore those three questions and use explore how the questions can help us quickly position our brand or understand another brand. We will look at the Nike case study to illustrate the discussion as we go. Hosted by Erik Fabian, the founder of Upright Brand, this is a great introduction to positioning for someone launching a new brand or reviewing there current brand positioning.