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Audio Learning

Why People Buy

How to Unlock the Real Key to Success in Sales

0 Recenze
15m 19s
Language:  English
Why do prospects buy? Why don't prospects buy? The answers to those questions are the key to success in sales and are answered by B2B sales experts.
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Why do prospects buy? Why don't prospects buy? The answers to those questions are the key to success in sales. As part of our Business Learning Series, in this episode we discuss why people buy and how you can use this information to unlock this real key to success in sales. By the end of this episode, you will have learned why it’s so important in sales to know why people buy and how to figure out why YOUR prospect will buy. You will also learn why some prospects don’t buy. Lastly and most importantly, you will learn what turns yesterday’s “tire kicker” into today’s buyer.

About the Author

B2B Sales Connections

Robert J. Weese and Susan A. Enns are a team with an outstanding record of success with over 60 years of combined sales, management, and executive level B2B experience. Published authors and internationally renowned sales experts, they have helped countless clients drastically improve their sales results. And they achieved all that while selling virtually, working from home offices.

Susan A. Enns

Susan is a founding partner of She has a proven track record of sales excellence over her 30 plus year career, including consecutively being the top sales rep in Canada, managing the top sales branch, and achieving outstanding sales growth in a national channel sales organization. A sales and management training expert, her work has been published in several locations numerous times and her books have sold on five separate continents.

A passionate community volunteer, and cancer survivor, Susan lives and works from Ottawa, Canada.

Robert J. Weese

Robert J. Weese is the co-founder of B2B Sales Connections Inc. He started his career as a radio broadcaster before moving into sales. He brings over 30 years of sales, management and training experience to his role helping salespeople achieve their revenue goals.

When you lead a struggling sales division from the brink of closing to over $7.4 million dollars in annual sales you can be confident, Robert knows how to engage customers and build sales.

When a client goes from less than 1% response rate for their lead generation messages to over 20% you know the new messaging was effective
If your average sale value increase by 20% and your closing rate doubles, you’re learning valuable skills.

When you repeat this kind of growth many times for clients in different industries you know Robert has a developed a winning formula.