- The Information Age
- S is for Story
- T is for Team
- A is for Ambience
- R is for Recipients
- S is for Systems
- The Networked Age
This book takes its title from a comment by LinkedIn co-founder Reid Hoffman: “We’re in the early stages of transitioning from the Information Age to the Networked Age”, and explains how organisations should think about the future, and use these insights to maximise engagement with, and value from, customers and stakeholders.
In today’s turbulent world, customers’ ability to share with, and discover the opinions of, those they trust – their networks – is at an all-time high.
The book answers the questions:
It will also introduce, and equip the reader to implement, the STARS model of a customer-centric organisation.