Categories Pricing Corporate
Audio Learning

Expert Talk: Product Marketing

Interview with Eric Moeller

21m 57s
Language:  English
Product marketing is important for many companies because it helps to increase revenue and market share. It is interesting when looked at from a multinational and multicultural point of view.
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Product Marketing is an integral part of driving sales and is split up into different markets & different products. Product marketing where Eric works is set up so that the product marketing manager oversees the different facets of marketing acting much like a CEO. Developing new products as well as furthering existing ones, marketing on a global level to drive revenue and market share. Campaign development on a global level, how to use these regionally, pricing, monitoring performance, forecasting sales over the next 12 to 24 months. Future market requirements and more, do not miss this!

About the Author

Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.

He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).

About the Author

Nat Schooler