Email Marketing has been around for a long time. Ignore calls of its demise. Email marketing is still one of the most effective ways to grow your business. Learn why it's a must-use tactic in your overall digital marketing strategy to increase visibility and conversions. By the end of this episode, you will know what email marketing is, how it stacks up against social media, display ads, and video, why email marketing is so critical to marketing your business and review few email marketing providers to look at if you're just getting started or looking to make a change.
About the Author
Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.
As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.