Startup/Scaleup marketing in a noisy world requires different strategies and tactics at different stages of evolution.
The marketing playbook must account for the company’s stage. Too often organizations waste effort and resources replicating “big-company” marketing strategies before they are ready.
This book introduces frameworks and tangible activities that small-to-medium sized B2B organizations can employ on their path to scale. Whether bootstrapped, or backed by venture capital, marketing professional must focus strategies and activities appropriate to the stage of growth.
About the Author
Eren Koont is SaaS marketing leader who loves the building process and has transformed marketing for organizations large and small. From learning the fundamentals at Texas Instruments to helping Discovery Education scale it’s SaaS video streaming service for K-12 education, Eren understands the power of brand and how it translates to customer loyalty and revenue. He caught the “startup bug,” and has since built marketing teams at VC-backed LiveSafe, Protenus, and Ordway, helping the companies build demand generation functions and hone their brands.