People always want to be sure that they are purchasing a good product. Simply put, customer objections are any problems your customer might have with buying or using your product or service.
Customer objections are gold. As noted in a Forbes article, with 96% of dissatisfied customers not voicing their complaints, keeping your clients happy can go a long way to improving your business. Customer objections should be seen as gold; they should be viewed as positive because they allow you to present more information to the customer, which helps in customer retention and customer satisfaction.