Categories Pricing Corporate
Professional eBook

Digital Marketing Without Cookies

Digital Marketing Post the 2024 ‘Cookieapocalypse’

Language:  English
The ‘cookiepocalypse’, coming in late 2024 removes retargeting. Marketers must plan to change online strategies to account for this by concentration of crating ‘value’ swaps with customers.
Professional Plus abonnement gratis de første 30 dage, derefter $8.99/per måned
Kniha neobsahuje reklamu

This book looks at the importance of cookie removal and its impact on digital marketing strategy.

The cookieless world is one in which a one-size-fits-all approach to digital marketing is simply not going to work. Indeed businesses, and their marketers, will have to utilise a varied toolbox of methods – adapting to context continuously, both in the marketplace and in the technologies that emerge.

Key will be privacy-centric approach and the agility to adapt approaches rapidly; a new area of co-creation, participation, relationship building, and other interactive communications should result.

About the Author

Marketing Strategist, Consultant,Educator and Author.

Andrew is a higher education teaching specialist with over 25 years international experience in universities and executive education to audiences from 5 to 500.

He is currently a Teaching focussed Marketing Lecturer at Royal Holloway University of London, where he concentrates on topics in Strategic and Digital Marketing and as a pedagogic specialist mentors less experienced colleagues.

Prior to lecturing, Andrew was an officer in the British Army, after which he gained commercial experience as a consultant, director, interim manager and executive director, in a range of International commercial organisations, the largest as a board director of a multi-million pound international business. Including being responsible for the graduate training which is where he developed his passion for teaching.

Andrew’s passion extends to his own education; he holds six degrees, three masters and a DBA, alongside numerous professional and executive education qualifications. He is the author of fifteen academic and management publications.

Andrew works regularly with businesses in the development of their marketing strategy both in the UK and Internationally.

  • Introduction; How the cookie has crumbled
  1. Cookies – what are they?
  2. The 'Joined-up' normal – a strategic challenge in Digital Marketing
  3. Zero and First Party; Back to the Future
  4. Customer Journey Mapping – ‘right touching’
  5. Personalisation – ultimate segmentation; personification
  6. Towards a model for implementation
About the Author

Andrew Whalley