Categories Pricing Corporate
Audio Learning

Expert Talk: Introduction to Naming a New Brand

0 Recenze
28m 0s
Language:  English
Do you need a name for your new product or business and don’t know where to start? Join Erik Fabian, the founder of Upright Brand, for an introductory discussion on naming.
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Description

Do you need a name for your new product or business and don’t know where to start? Don’t make the most common mistakes and end up with a name that hurts your ability to grow. Hosted by Erik Fabian, the founder of Upright Brand, this introduction to naming will explore what makes for a great name and tips on how to find the right name for your next venture.

About the Author

Upright Brand

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping organizations develop their strategy, story, and plan. He is based in Brooklyn, NY and works internationally.