Catégories Corporatif

Marketing & Vente

Personal Branding gestion projet
Comment accroitre son influence
WOW-Marketing : Vendre plus avec l’effet WOW
La communication commerciale
Savoir faire parler les chiffres en 10 minutes
Sciences cognitives et marketing de la persuasion
Maitriser la fonction de directeur SAV
Qu’est-ce que la vente ? La méthode des 3 « non »
Comment coacher mes vendeurs
Expert Talk: Ton bonheur
Champion de la vente : Deuxième partie
Champion de la vente : Première partie
Maîtriser la garantie des biens durables
Qu’est-ce que la vente ?
Maîtriser la fonction de technicien SAV
Tranches de vie d’un consultant bourlingueur
Managing Difficult Customers
Power BI for Everyday Users
What Do I Do With All This Data?
Content Marketing
Building a Professional LinkedIn Profile
Networking with Purpose
Craft Narratives That Sell
Expert Talk: Body Language
How to Make Your Content Marketing Work
Digital Marketing Handbook (Vol 1)
How to Write a Marketing Plan
Content Marketing: Further development areas
Digital Marketing Handbook (Vol 2)
Digital Marketing Handbook (Vol 3)
B2B Digital Marketing
Business Digitalization
Digital Marketing Without Cookies
Marketing for the Non-Marketing Manager Part III
Your Marketing Tactics
Marketing for the Non-Marketing Manager Part I
Marketing for the Non-Marketing Manager Part II
Your Marketing Strategy
Effective Marketing
Lead Generation - A Primer
How to Build a Lead Generation Engine
Digital Marketing Handbook (Vol 4)
Digital Marketing Handbook (Vol 5)
Artificial Intelligence in Digital Marketing
Business Blogs
Your Brand, Your Treasure
Developing an Internet Marketing Strategy
The Making of A DIGITAL BLITZ
Search Engine Advertising
12 Smart Practices to Improve Marketing and Sales
The Secrets to Master a Customer-Centric Strategy
Handling Objections at Each Stage of the Process
Market Research
Marketing: Psychology Behind Profit
Managerial Marketing in the Real World
B2B Startup Marketing
Internet Marketing Strategies For Your Business
Making PPC Marketing Profitable
Your PR Strategy
Affiliate Marketing
Your MarTech Stack
Software as a Service (SaaS)
Death and Rebirth of Customer Centric Marketing
Look Before you Leap
Essentials of Marketing Research: Part I
Essentials of Marketing Research: Part II
The Four Faces of Marketing
Influencer Marketing Strategies
Marketing Channels for Your Campaign
Unseen
Social Selling
Fundamentals of Data Visualization
Influencing and Persuasion skills
In Focus: Lessons from the SAP Sales Academy
Empathetic Artificial Intelligence
Thoughtful Persuasion
Verbal Acuity: Communication Impact on Career
Don’t be a Son of a PITCH
Fundamentals of communication, P.R. and leadership
Your Business Model
3 Different Management Styles and When To Use Them
100 Low-Cost Ways to Promote your Business
Public Relations in the XXI Century
Branding through Logos
High-impact interpersonal skills
Simple Easy Elevator Pitch
How to Penetrate A Sales Market in 90 Days
The Business of Writing Blogs
Strategic Debtor Management and Terms of Sale
Managing Your Personal Brand Presence
Powerful Online Communication
How to Conduct Great Virtual Sales Meetings
In Focus: Employer Branding at Albert Heijn
Mastering Sales Conversations
Writing Non-Fiction Books
A guide to Content Marketing
Working with Uncertainty
How to Structure your Pitch
Making a Mark in the Media
On-Page SEO that You Can Do Yourself
Channel Management
50 Ways to lead your sales team
Closing the Sale
Email Marketing
Attaining Success with the New Customer
Mastering Sales Principles
Pitch like a Pro
Telephone Selling with Integrity
Reinforcing your Sales Case
Words that Sell
Practical PR
Using LinkedIn as a Business Tool
Social Media for Lead Gen
Marketing for the Non-Marketing Manager Part IV
Effective Ways to Close Deals & Win More Business
Cool It!
Sales Presentation Techniques
Sales Effectiveness
How to Build a Subscription Movement
Personal Brand Messaging
Amazon Prime
Must-Have Content for Your Business Website
Transformational Sales Prospecting Strategies
The Bullwhip Effect in Supply Chain Management
Understanding Social Media
An Introduction to Sales
Basic Selling Skills
Powerful Strategies for Sales Success
Are You a Sales Manager or a Sales Leader
7 Behaviours of Highly Effective Sales Managers
Productivity Hacks to Maximise Your Workday
How to sell your value and your price
Winning over Difficult Clients
Using Fast Thinking in Business
Vive la Difference
Virtual Sales Presentations
Discover the Brand You Already Have
How to successfully start your own podcast! (1/6)
Negotiate at home and abroad
Commercial Awareness for Managers
A to Z of How to Grow Your Small Business Online
Effective Sales Meetings
Why Many Sales Managers Fail
Six Ways for More Mindful Social Media Use
Succeeding in Sales
B2B Sales
Expert Talk: E-Commerce Marketing
How to Use Social Media for Work Efficiency
Personal Branding is a Key Skill
How to Use AI for Peak Sales Performance
How to Build Your Personal Brand
Effective Negotiation
Don't Say Yes to EVERYONE
Your Customer Journey
Creativity, Brand Narrative & the Power of Story
Expert Talk: Commercial Awareness
Negotiation Tactics for Optimal Purchasing Deals
Complex Negotiations
Your Meaningful Work
Transforming Your Underperforming Sales Team
Introduction to the Service Supply Chain
How to Turn Customers into Fans
Creating and Maintaining Sales Excellence
Boost Your Profile In Print
Using Social Media for Personal Gain
White paper: Learning Content Strategy
Content Marketing: Implementation
Advanced Strategic Pricing
Working from Home as a Recruitment Consultant
How to Name Your Brand
Stacking the Sales Pipeline
Building a Professional Network Using LinkedIn
The 5 Keys to Managing Sales Performance
Choosing the Right Recruiter
How to Set Up an Office at Home
Negotiating Sales
How to Lead Your Sales Team
How to Manage Your Remote Sales Team
Mastering the Sales Mindset
Understanding Your Buyers
Foundations of International Trade
Master your Sales Technique
Writing Skills and Sales Copywriting
How to Grow Your Virtual Network
Introduction to Naming a New Brand
The Science of Sales
Pharmaceutical Selling
Motivational Mindset
Sales Fails and How To Fix Them
PASSTA: It's the New Take on SPIN Selling
Consultative Selling Skills
Discover your values, and others who share them
Sales Planning
Will AI Replace the Sales Rep
Using Net Promoter Scores for Events
Expert Talk: How to Implement Agile
How to speak up to create change with VP Wright
Ethical storytelling with Cassandra Le
Knowing What to Ask For Effective Networking
How to Talk to Print Journalists
Getting Past Gatekeepers
How to Use Video like a Leader
After the Sales Call
Cognitive Selling
B2B Selling Skills
Resilience in Customer Service
Why Payments are Critical to a Marketing Strategy
Winning Pitches for Investors
Employee Empowerment is doomed, unless…
Effective Use of Metrics in Sales Management
Supercharge your Networking using LinkedIn
From pushy to natural promotion with Heather Sager
Marketing Essentials for Small Business
How to Make Marketing Fun
How to Sell Virtually
How to Sell When Times are Tough
Sales by Numbers
First Steps in Selling
Beautiful Blogs
Content Marketing for Small Businesses
Obtaining and Retaining Customers - Part II
Success in Selling: A Light-Hearted Guide, Part I
Success in Selling: A Light-Hearted Guide, Part II
Performance Improvement Plan
How to successfully start your own podcast! (5/6)
How to successfully start your own podcast! (4/6)
How to successfully start your own podcast! (3/6)
How to successfully start your own podcast! (6/6)
Making Customer Service Count
How to Build a Loyal Audience
Social Media Success
Negotiation Skills
What is a Pitch
How to successfully start your own podcast! (2/6)
Procurement & Negotiation
Brand Development and Storytelling
Handling Customer Objections
How to Build Sales Confidence
Content Creation: Fast & Easy Is A Slippery Slope
Why the “Discovery Phase” is Key to Closing Sales
Re-engaging Prospects Through Email
Send Better Emails, Make More Money
Thrive After Five & Master Off-Hours Work
How to Network Without Overstuffing Your Calendar
Seven Ways to Build Trust into The Sales Process
Demystifying Marketing
A Human Centred Design Approach for Sales
Mastering Sales Fears
Take a Deep Breath…We Got This
Explaining Marketing to Grank, an Alien
Selling Demystified
Obtaining and Retaining Customers - Part I
Managing Customer Experience in the Networked Age
The 5 Critical Sales Management Focus Areas
The Subscription Movement
TAKE AIM at B2B Sales Success – Abridged
Be Your Customer’s Decision-Coach
Telesales
The CARE Factor Fix™
Building a Professional Reputation Using LinkedIn
Your Sales Strategy
Buyer behaviour
Handling Objections in Sales
Successful Prospecting in Sales
Customer service
Your Marketing Mindset
Setting and Selling Price
Virtual Selling Success
B2C Ecommerce
How to Develop Your Sales team
Market Research – Glass Half-full or Half-empty?
The Experts Teach: Customer Care
The Power of Conjoint Analysis
Sales Alchemy: Turn Cold Calls into GOLD Calls
The Means to the End
Expert Talk: Sell your Business with Storytelling
Promote Yourself
The Naked Buyer
Internet Marketing
Summiting Sales
Customer Care or Nightmare!
Mastering the Sales Cycle
Making Sales Performance Great
Authenticity in Business
Sales for Engineering Companies
Digital Marketing Handbook (Vol 6)
Neomarketing
Marketing & Sales Alignment
Successful Selling in a Virtual World
Pre-Call Planning Pharmaceutical Selling
Guiding Principles of Selling
14 Reasons Why You Did Not Close the Sale
In Focus: What Does Your Company Brand Stand For?
I Am Not Your Sales GURU
Customer Care
Controlling The Sale
The Sales Cycle for Veterans and Novices
Naked Prospecting
A Guide to Using Touchpoints in Marketing
Dealing with Difficult Clients
Virtual Selling: Making it Work for You!
Prospecting and Gaining Referrals
Removing the Competition
Marketing Automation & Integration
Strong Sales Presentations
Getting Started with Podcasting for Business
The first 5 minutes of a sales call – what to do
Storytelling in Business
Customer Service Imperatives
Effortless Email Networking
Mastering the Sales Interaction
Expert Talk: 3 Questions Every Brand Must Answer
Sales presentations that will win you the business
Mastering the Art of Face to Face Customer Service
Questions that will win you the sale
Negotations: For Purchasing Department
What’s Growth Hacking?
Creating Engaging Virtual Events
Facilitating Effective Sales Meetings
Engage a Growing Network with “Friendly Follow Up”
How to Handle Price Negotiation
Leadership: How to Network
In Focus: the Future of Recruitment
Leadership: How to Negotiate
Pitching Successfully to Customers
Building Your Confidence in Sales
In Focus: Power of Improvisation in Business
Relationship Marketing in HR
Get your audience to read your posts TO THE END
Keep Moving: Crisis Marketing
Expert Talk: Marketing Basics
Personal Branding
5 Techniques For Managing Sales People
Customer Service Best Practices
Going to the Sales Gym to Improve Your Performance
In Focus: Building a Brand with Content Marketing
The Foundations of a Personal Branding Strategy
Going On a Sales Date To Win Over Customers
Virtual Engagement for Successful Sales
Being a Natural Born Seller
Expert Talk: Product Marketing
The Pitch Canvas
Preparing for the Sale
How to Reduce NO SHOWS from Virtual Sales Meetings
Why Creative Expression is Worth Investing in?
Preparing for Cold Calls
Why People Buy
Keep Moving: Empathy and Growth Mindset
How to Reach an Agreement
Sales Success Blueprint
Expert Talk: Customer Service & Retention
How to Sell Virtually Part 1
How Salespeople Stay Productive Working from Home
Increase Your Brand Visibility
Better Your Sales With This One Tip
Expert Talk: Commercial Storytelling
Expert Talk: Marketing Research and Analysis
Content Marketing
Email Marketing: Increase Visibility & Conversions
Expert Talk: Attract Clients with Authenticity
Finding Post-Covid Brand Trends
E-Commerce and Maximizing Your Online Sales
Pitching - Frequently Asked Questions
Decoding Buyer Behavior
Marketing Automation Basic to Advanced Integration
Maximize Your Sales Success
In Focus: Strategic Target Setting
Find Great Business Marketing Software Every Time
Overcome Objections & Close the Sale
How to Maximise Your Juiciest Content
Making Sure You Use Negativity Positively to Grow
Prospecting and Following up
How to plan and prepare for sales success
Expert Talk: Weight Watcher's Rebrand to WW
Internal Marketing
Network Above Your League with Podcasting
How to make your profile WORTH staying on
Rethinking Your Sales Force Org Structure
Customer Service
Digital Marketing: What You’re Told & Sold
How to close the sale successfully
Why a Mentor is Vital in Business
Expert Talk: Effective Job Seeking
How to Beat your Pitching Nerves
Influencer Marketing
E-Commerce and the Future of Business
Online Marketing
Telephone Sales
Professionally Helping People to Buy from You II
Understanding your Customers
Ghosting in Work & Business and Long-Term Effects
Gaining an Unfair Advantage
How to Stand Out
Expert Talk: Ace the Sale!
The Best Apps to Use to Sell Virtually
How To Meet Anyone By Hosting a Simple Podcast
Micro Talk: Getting Back to B2C
Expert Talk: Content Marketing and Authenticity
Professionally Helping People to Buy from You I
Using Emotion in Sales
Audiobook: 50 Ways To Lead Your Sales Team
Look at Being Different in Your Industry
Rapport & Influence: Sales Secrets
Expert Talk: Customer Retention, #1 Growth Hack
Handling Objections
Audiobook: Preparing for Uniqueness
Managing Negotiation
Preparation & Mindset
Changing your Sales Mindset
Professionally Helping People to Buy from You III
8 Steps to Building Meaningful Connections
Being Innovative and Creative
Consumer Behaviors Affecting Business' Marketing
Booking Meetings over the Phone
Understanding Buyers
How to Sell with a Genuine Human Approach
Is The Customer Really Always Right?
Mini-Goals In Sales: Steps To Success
Price: The Deadliest Sales Objection
The 90 Minute Marketing Plan
Essentials of Marketing Research: Exercises
Strategic Analysis of Supply Chain Design
Berliner Balanced Scorecard: Customer Perspective
Marketing: Everything You Need to Know
Matching Your Selling to Your Customers' Buying
Managing Salespeople Made Easier with KPIs
Consumer Psychology for the 21st Century
Motivating Salespeople To Their Success
Media and Cultural Theory
Fighting The Scary Monsters of Sales Prospecting
AI-Driven Marketing Strategies
Berliner Balanced Scorecard: Employee Perspective
Power Up Your Sales Culture In 30 Mins
10 Ways To Boost Your Sales Confidence
Using storytelling in sales with Clare Cui
The 3 Critical Discovery Questions
Virtual Selling
Web 2.0 and Social Media
Working Capital and Debtor Management: Exercises
Strategic Marketing
Working Capital and Strategic Debtor Management
Grow Your Customers with Cross-Selling Techniques
Boost your Sales Conversion
Introduction to E-Commerce
Sell Through Storytelling
Managing Difficult Salespeople
How To Get Out Of A Sales Slump
Manage Your Pipeline To Manage Success
Consumer Behaviour and PR
Essentials of Marketing Research
Ten Tips to Win Your Next Pitch
Sales Emails That Prospects Will Actually Read
Controlling the Sale
D and I Focus: Agility and Sales Organizations
Body Language in Sales
10 Selling Habits To Change For Better Results
An Introduction to Business Research Methods
Marketing Communications
Strategy, Marketing Plans and Small Organisations
Your Future Marketing
Effective Ways to Communicate With Customers
Sales Confidence 101
Pitch to Win Buy-in for Your Projects and Ideas
Removing Limiting Beliefs to Excel in Sales
Creating and Selling the Customer Experience
Being Genuine with Yourself and Customers
Winning Over Tough Clients with Ease
Presentation Skills: Post-Presentation Tips