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Email Marketing: Increase Visibility & Conversions

Your Subscribers Are Waiting: Provide Value, Get Results

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15m 26s
Language:  English
Email Marketing has been around for a long time. It's still one of the most effective ways to grow your business. Learn why it's a must-use tactic in your overall digital marketing strategy.
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Description

Email Marketing has been around for a long time. Ignore calls of its demise. Email marketing is still one of the most effective ways to grow your business. Learn why it's a must-use tactic in your overall digital marketing strategy to increase visibility and conversions. By the end of this episode, you will know what email marketing is, how it stacks up against social media, display ads, and video, why email marketing is so critical to marketing your business and review few email marketing providers to look at if you're just getting started or looking to make a change.

About the Author

Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.