KEY TAKEAWAYS
You need to qualify a client and make sure they are the right fit for you.
Creating an avatar of your ideal customer can be an effective way to establish who your ideal customer is.
It will provide you with a checklist of what you want to work with and will represent your ideal customer.
You will find it easier to recognise what is and isn’t a good client for you and your business
It’s important to recognise there is a difference between a bad client and a difficult client.
A bad client will be someone who doesn’t pay, doesn’t give the information you need and their expectations are not what they should be.
A difficult client will be someone who asks lots of questions.
It's important to not say yes to any customer or client unless you are really sure they are the type of people you want to work with.
Work on a sales funnel so you are bringing in a continuous flow of new customers and clients then you are in a position to decide who you say yes or no to.
