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Don't Say Yes to EVERYONE

Should You Say Yes to Every Customer or Client?

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7m 9s
Langue:  English
Should you say yes to every customer? Jay provides the answer along with advice on how you can consistently qualify your customers and clients to make sure they are right for you and your business.
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  • You need to qualify a client and make sure they are the right fit for you.

  • Creating an avatar of your ideal customer can be an effective way to establish who your ideal customer is.

  • It will provide you with a checklist of what you want to work with and will represent your ideal customer.

  • You will find it easier to recognise what is and isn’t a good client for you and your business

  • It’s important to recognise there is a difference between a bad client and a difficult client.

  • A bad client will be someone who doesn’t pay, doesn’t give the information you need and their expectations are not what they should be.

  • A difficult client will be someone who asks lots of questions.

  • It's important to not say yes to any customer or client unless you are really sure they are the type of people you want to work with.

  • Work on a sales funnel so you are bringing in a continuous flow of new customers and clients then you are in a position to decide who you say yes or no to.

A propos de l'auteur

Jay Dhillon

For the past 22 Years, Jay Dhillon has grown businesses from start-up to success and helped many others do the same. With limited savings, he grew his first business to 500 contract staff, winning major clients including Land Rover, Jaguar, Toyota and New Look.

In 2013, Jay was able to sell his business to a London based investment firm. Jay has gone onto further success since the sale, creating a strong business brand with his companies and helping others do the same. His skills in leadership, building teams, handling difficult situations are some of the lessons he shares with others in the audio book lessons.

In recognition for Jay’s work with the Prince's Trust, one the UK largest business mentoring charity programmes. His achievements were marked with a personal invitation to meet Prince Charles at Buckingham Palace.