Categories Pricing Corporate
Audio Learning

Expert Talk: Attract Clients with Authenticity

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31m 12s
Language:  English
Solopreneurs and small business owners can attract clients with authenticity, integrity, and by simply telling their story. You'll learn why you need to be confident and grounded when making an offer.
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Description

Solopreneurs and small business owners can attract clients with authenticity, integrity, and by simply telling their story. You'll learn why you need to be confident and grounded when making an offer. We invite you to take a step back and ask yourself if your business is an accurate reflection of yourself and your values. If revenues are down or you don't have that 'drive' anymore, it could be a sign that something is out of alignment. The beautiful thing about authenticity is it's always there for you. All you have to do is make time to listen.

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.