Categories Pricing Corporate
Audio Learning

Consumer Behaviors Affecting Business' Marketing

What Truly Matters: Consumers, Digital Marketing & Business

0 Commentaires
20m 26s
Language:  English
Understanding the consumer is key to moving your business forward. In this episode, I'll share some of the latest trends in consumer behavior and how they're shaping digital marketing decisions.
Abonnement Pro Plus gratuit pour les 30 premiers jours, puis $8.99/mois
Description

COVID-19 and the continued rise of online shopping have not only changed the way we shop but it's also created a new set of challenges for businesses and digital marketers. Understanding the consumer is key to moving your business forward. Learn the key consumer behaviors before and during the COVID-19 pandemic that laid the groundwork for what we see as everlasting trends in e-commerce and social media, so you'll know where your customers are and what they're doing so you can be there all the time, every time.

About the Author

Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.