This is a light-hearted read “with a punch”. It is filled with short stories about humorous experiences that sales people have found themselves caught up in over the years. It is a "Must-Read" for anyone involved in selling.
This book was specifically written to inspire sales people. It can be used as a motivational tool to encourage and raise the level of sales personnel. It is a stimulating and thought-provoking manuscript. You can read a chapter of this book as a highlight before finishing off a sales meeting. The idea is to read a chapter and then conduct a question and answer session encouraging the sales team to debate the moral of the story.
Des Rudolph was the GM at Musikland who I reported to back in 1977. He had a huge influence on my career. He embedded the phrase "Make it Happen" into my brain and into my life. He also pointed out that when reading a motivational book and only one line in the entire book makes you think, then that book is worth every cent you paid for it.
Here's hoping that you find that 'One liner' in this book.