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Success in Selling: A Light-Hearted Guide, Part I

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Langue:  English
This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.
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This is a light-hearted read “with a punch”. It is filled with short stories about humorous experiences that sales people have found themselves caught up in over the years. It is a "Must-Read" for anyone involved in selling.

This book was specifically written to inspire sales people. It can be used as a motivational tool to encourage and raise the level of sales personnel. It is a stimulating and thought-provoking manuscript. You can read a chapter of this book as a highlight before finishing off a sales meeting. The idea is to read a chapter and then conduct a question and answer session encouraging the sales team to debate the moral of the story.

Des Rudolph was the GM at Musikland who I reported to back in 1977. He had a huge influence on my career. He embedded the phrase "Make it Happen" into my brain and into my life. He also pointed out that when reading a motivational book and only one line in the entire book makes you think, then that book is worth every cent you paid for it. 

Here's hoping that you find that 'One liner' in this book.

  1. You must believe!
  2. Daydreaming
  3. Set goals and plan
  4. Now that is difficult!
  5. Demo: Soft tissue paper company
  6. Trials: Industrial floor cleaners
  7. You don’t buy a ticket – You don’t catch the bus!
  8. Ignore it – It might go away!
  9. Luck
  10. Tall, strong and devastatingly good-looking
An easy reading book filled with stories that tell how it can be done rather than judgementally tell you what you're doing wrong. Worth a second read.
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A propos de l'auteur

Henry Jensen Frandsen