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Expert Talk: Commercial Storytelling

Interview with Paul Thies

40m 33s
Langue:  English
Building trust, shared meaning and brand values is key internally and externally to create success. Engaging employees, bringing tangible ROI and creating a competitive advantage are also discussed.
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Paul Thies, former Vice President of Thought Leadership at Thomson Reuters, provides his insights into the power of culture in commercial storytelling. Paul is able to take what many would see as intangible and make it tangible through engaging stories that share his personal experiences on how story-driven communication has shifted from merely messaging to a way to build trust and shared meaning with employees. Storytelling is a powerful way to drive engagement and align culture.

About the Author

Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. Nat has been recognized as an expert in his field with 250+ Interviews and collaborations with Michael Tobin OBE, Kim-Adele Platts, Stanley Tucci and other luminaries.

He has been recognized by LinkedIn as one of its Power Profile Award winners and is the author of "Podcast Recipe" which was awarded #1 on Amazon's Hot New Releases list. Nat’s clients have included IBM, Google, Microsoft, Oracle and Brother Printers.

A propos de l'auteur

Nat Schooler