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Audio Learning

Find Great Business Marketing Software Every Time

How to Meet Your Business Goals without Breaking the Budget

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21m 15s
Language:  English
Did you know there are over 8,000 pieces of marketing software on the market? Learn how to cut through the noise with a simple process that will help you meet your marketing goals, budget, and needs.
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Description

Did you know there are over 8,000 pieces of marketing software on the market? That can be overwhelming. If you're reading blog posts and asking colleagues for suggestions, there's a better way. By the end of this episode, you will learn how to cut through the noise using a simple three-step process, including the critical questions your business needs to find the best software to meet your marketing goals, budget, and needs.

About the Author

Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.