Buyers won’t believe the message until they believe in the messenger. As part of our Business Learning Series, in this episode we talk about how salespeople can build trust into the sales process so they can close more sales faster. By the end of this episode, you will have learned the real definition of trust as seen through the eyes of your customers, why it’s hard for salespeople to build their credibility, and how salespeople and their organizations lose trust before the sales process even starts. Lastly, you will learn seven quick and easy tips to build and trust at every step of the sales process.
